Is Loblaw Stock a Buy, Sell, or Hold for 2025?

Loblaw (TSX:L) is Canada’s biggest grocery store company. Is its stock a buy?

| More on:
shopper buys items in bulk

Source: Getty Images

Loblaw (TSX:L) is Canada’s biggest grocery store company. Best known for its large grocery stores, which operate under names like “Loblaw” and “Atlantic Superstore” (they vary province to province), the company sells an outsized share of the food Canadians eat.

Loblaw boasts 2,500 stores nationwide, a recognizable brand, and $59 billion in annual sales. It’s a true giant among Canadian retailers.

So, Loblaw provides Canadians with an essential good and is the dominant player in its space. So far so good. The company looks like a legitimate one that will survive long term. However, that’s not actually enough to say that its stock will be a good investment. To be a good investment, a stock needs to be priced reasonably compared to the underlying company’s assets and future earnings. If it is, then it’s a buy. In this article, I will explore three key factors that determine whether or not Loblaw is a buy, then finally share my personal conclusion on the matter.

Valuation multiples

Going by multiples, Loblaw is moderately expensive. At today’s prices, Loblaw trades at:

  • 21.5 times adjusted earnings.
  • 25 times reported earnings.
  • 0.9 times sales.
  • 5 times book value.
  • 10 times cash flow.

This is certainly no bargain basement stock. However, it is cheaper than the S&P 500 and valued at about “average” multiples for the TSX Composite Index. So if it’s profitable enough and growing enough, it may be worth it.

Profitability

Loblaw is a profitable company; however, like most grocery stores, its margins are relatively slim. Some key profit metrics for the company include:

  • A 32% gross profit margin.
  • A 6.7% operating income margin.
  • A 3.7% net income margin.
  • A 4% free cash flow margin.
  • A 20% return on equity.

The return on equity is pretty good; however, all of the company’s margins are quite low. This implies that if costs went up dramatically, Loblaw would have to either accept lower margins or try to pass costs onto consumers. With inflation being as big a concern as it has been in recent years, that latter option would probably come with some political pushback.

Growth

Next up, we can look at Loblaw’s growth metrics. In the trailing 12-month period, Loblaw grew its revenue, earnings, and free cash flow at the following rates:

  • Revenue: 2.7%.
  • Earnings: 12.4%.
  • Free cash flow: 10.6%.

The revenue growth rate was pretty low, but on the other hand, the FCF and earnings growth rates were pretty adequate for a company at Loblaw’s multiples. It looks like the company is successfully exercising cost discipline. Now let’s look at the rates Loblaw has compounded at over the last five years:

  • Revenue: 4.9%.
  • Earnings: 20%.
  • Free cash flow: 12%.

These growth rates are actually quite adequate, indicating that Loblaw is a growing enterprise.

Verdict: Depends on the price you pay

Although Loblaw is certainly a profitable and growing enterprise, its stock is fairly richly valued for the kinds of margins and growth rates it’s been doing lately. I’d be comfortable buying it at 10 times earnings, but not at today’s price.

Fool contributor Andrew Button has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

the word REIT is an acronym for real estate investment trust
Dividend Stocks

This 7.7% Dividend Stock Pays Me Each Month Like Clockwork

Understanding the importance of dividend-paying trusts can help you effectively secure monthly income from your investments.

Read more »

space ship model takes off
Dividend Stocks

2 Top Dividend Stocks for Long-Term Returns

Explore how investing in stocks can provide valuable dividends while maintaining your principal investment for the long term.

Read more »

Woman checking her computer and holding coffee cup
Dividend Stocks

How I’d Structure My TFSA With $14,000 for Consistent Monthly Income

Learn how to effectively use your TFSA contributions in 2026 to create consistent income and capitalize on market opportunities.

Read more »

a person watches stock market trades
Dividend Stocks

Analysts Are Bullish on These Canadian Stocks: Here’s My Take

Canada’s “boring” stocks are getting interesting again, and these three steady businesses could benefit if rates ease and patience returns.

Read more »

delivery truck drives into sunset
Dividend Stocks

Undervalued Canadian Stocks to Buy Now

These two overlooked Canadian stocks show how patient investors can still find undervalued stocks even after a solid market rally.

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

A Recession-Resistant Dividend Stock for Lifelong TFSA Income

If you want TFSA income that can survive a recession, Power Corp’s “boring” mix of insurance and wealth businesses could…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

A Perfect TFSA Holding That Pays Out Each Month

Decide between two investment strategies with a TFSA. Evaluate the benefits of immediate dividends versus long-term growth potential.

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Dividend Stocks

The Best Dividend Stocks for Canadians in 2026

These two Canadian dividend stocks combine reliable income with business strength that could matter even more as 2026 approaches.

Read more »