Is BRP Stock a Buy While it’s Below $80?

BRP stock has had a rough time since the pandemic, but are investors primed for a comeback?

| More on:
A worker uses a double monitor computer screen in an office.

Source: Getty Images

When identifying undervalued stocks, it’s essential to focus on a mix of qualitative and quantitative factors that reveal potential mis-pricings in the market. But where should you start, especially when looking into a company like BRP (TSX:DOO)? Today, let’s get right into it and see whether the stock looks like a deal or a dud.

What to watch

First, look at valuation ratios like the price-to-earnings (P/E), price-to-book (P/B), and price-to-sales (P/S) ratios. These ratios are relative measures that can indicate whether a stock is cheaper compared to its peers or historical averages. However, remember that low ratios might also signal deeper problems, so context is key.

Next, consider the company’s financial health. Metrics such as the debt-to-equity ratio, current ratio, and cash flow trends provide insights into whether the company is on stable financial ground. A solid balance sheet and strong cash flow generation are especially critical for weathering market downturns.

Another vital aspect is growth potential. While a stock may appear undervalued now, its future outlook must justify the investment. Look for revenue and earnings growth trends, industry tailwinds, and the company’s competitive position. A business with robust growth prospects can turn an undervalued stock into a significant winner over time.

Market sentiment also plays a role. Stocks that face temporary headwinds, such as earnings misses or broader market sell-offs, may become undervalued if these issues don’t affect the company’s long-term fundamentals. This creates opportunities for contrarian investors.

BRP stock

Now, let’s dive into BRP stock, which currently trades below $80. As of writing, BRP is trading at $76.60. BRP stock is known for its iconic brands like Can-Am and Sea-Doo, which dominate the recreational vehicle and power sports market. Despite challenges, its recent financial metrics and strategic positioning suggest potential value.

In the trailing 12 months, BRP stock posted revenue of $9.03 billion and gross profits of $2.14 billion. The company’s trailing P/E is 25.91, but its forward P/E drops to 10.63, indicating expectations for improved profitability. However, it faces pressure with a 33.7% year-over-year decline in quarterly revenue growth and a staggering 98% drop in quarterly earnings growth.

BRP stock’s balance sheet reveals a high debt-to-equity ratio of 545.75%, a potential red flag. Yet, its operating cash flow of $1.16 billion and levered free cash flow of $378.44 million demonstrate the ability to service debt and fund operations. The company’s return on equity (ROE) of 37.6% is particularly impressive, indicating efficient capital usage.

From a valuation perspective, its enterprise value-to-earnings before interest, taxes, depreciation, and amortization (EBITDA) ratio of 9.03 remains attractive, particularly for a cyclical business in recovery. The company also pays a modest dividend, with a forward yield of 1.23% and a sustainable payout ratio of 23.64%.

Foolish takeaway

Looking ahead, BRP stock is expected to benefit from sustained demand for recreational vehicles driven by consumer lifestyle shifts and potential product innovations. While near-term challenges like higher interest rates and supply chain disruptions could weigh on performance, BRP stock’s solid brand and innovation pipeline provide a compelling long-term outlook.

So, is it a deal? BRP stock’s current valuation, trading below $80, might appeal to investors seeking growth at a reasonable price. However, its financial health, particularly its high debt levels and recent revenue contraction, requires a cautious approach. If you’re optimistic about its industry and believe in management’s ability to navigate headwinds, BRP stock could be a rewarding value play. Always pair your analysis with a clear investment thesis and risk tolerance.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool recommends Brp. The Motley Fool has a disclosure policy.

More on Stocks for Beginners

Nurse talks with a teenager about medication
Dividend Stocks

A Perfect January TFSA Stock With a 6.8% Monthly Payout

A high-yield monthly payer can make a January TFSA reset feel automatic, but only if the cash flow truly supports…

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

Boost the Average TFSA at 50 in Canada With 3 Market Moves This January

A January TFSA reset at 50 works best when you automate contributions and stick with investments that compound for years.

Read more »

where to invest in TFSA in 2026
Stocks for Beginners

TFSA 2026: The $109,000 Opportunity and How Canadians Should Invest It

Here's how to get started investing in a TFSA this year.

Read more »

top TSX stocks to buy
Stocks for Beginners

The Best TSX Stocks to Buy in January 2026 if You Want Both Income and Growth

A January TFSA reset can pair growth and “future income” by owning tech compounders that reinvest cash for years.

Read more »

A Canada Pension Plan Statement of Contributions with a 100 dollar banknote and dollar coins.
Dividend Stocks

Retirees, Take Note: A January 2026 Portfolio Built to Top Up CPP and OAS

A January TFSA top-up can make CPP and OAS feel less tight by adding a flexible, tax-free income stream you…

Read more »

Happy golf player walks the course
Tech Stocks

The January Reset: 2 Beaten-Down TSX Stocks That Could Stage a Comeback

A January TFSA reset can work best with “comeback” stocks that still have real cash engines, not just hype.

Read more »

A plant grows from coins.
Dividend Stocks

Start 2026 Strong: 3 Canadian Dividend Stocks Built for Steady Cash Flow

Dividend stocks can make a beginner’s 2026 plan feel real by mixing income today with businesses that can grow over…

Read more »

Senior uses a laptop computer
Dividend Stocks

Below Average? How a 70-Year-Old Can Change Their RRSP Income Plan in January

January is the perfect time to sanity-check your RRSP at 70, because the “typical” balance is closer to the median…

Read more »