Don’t Let Safe Dividends Fool You: Why Total Returns Matter More Than Yield Alone

It’s essential to look into the growth potential of dividend stocks, but it’s just as important to see things the other way around — i.e., total returns, including dividends.

| More on:

When choosing dividend stocks, what’s the first thing you see? For most investors, the honest answer would be the yield. And it makes sense, too, since that’s what “apparently” matters the most in a dividend stock. But that’s not true. The complete picture of dividends (including sustainability) shouldn’t be your entire selection framework for dividend stocks.

You have to look at the whole picture. If you are investing in a dividend stock that slowly and gradually erodes your capital, your overall returns may be paltry despite locking in a decent dividend yield, especially when we add the impact of inflation. So, even when choosing reliable, safe dividend stocks where you can be sure about the long-term sustainability of your dividends, it’s essential to look at the whole picture before making a decision.

analyze data

Image source: Getty Images

Canada’s first Dividend King

Canadian Utilities (TSX:CU) has the country’s most stellar dividend history. The company has grown its payouts for 53 consecutive years and was the first to earn the title of Dividend King by growing its payouts for half a century.

Its history is not the only thing that makes its dividends rock solid. As a utility company with a heavy electricity lean—58% of adjusted earnings from electricity transmission and distribution in Canada—it has a solid and reliable revenue source. It also has a diversified business, both in terms of utility (1.3 natural gas customers in Alberta alone) and geography, with a modest amount of earnings coming from outside the country.

The company is offering dividends at a decent 5.4% yield. However, there is one area where it has consistently fallen short (in the long term, at least): the capital-appreciation potential. The stock has lost over 17% in the last 10 years, and this has neutralized most of the dividend-based gains it has offered to its investors, as the overall returns for a decade stand at merely 30.5%.

Canada’s second Dividend King

After raising its payouts for 51 consecutive years, Fortis (TSX:FTS) has also attained the rank of a Dividend King. It has already been dividend royalty for decades, and it’s among the safest dividend stocks you can buy in Canada. With a market capitalization of $31 billion, decades of history, millions of customers (both electricity and natural gas), ten different operations, and a massive asset base, it’s also one of the most stable blue-chip stocks in Canada.

From a yield perspective alone, Fortis is far less attractive than Canadian Utilities right now. It’s offering dividends at a yield of around 3.9%. However, it far outstrips the overall returns of other utility companies. The stock has grown 55% in the last decade, barely enough to stay ahead of inflation but still far better than Canadian Utilities. More importantly, it has pushed the overall returns to 127%.

Foolish takeaway

Whether you are retirement planning or simply investing for a passive income stream, it’s important to look beyond merely the dividend side of a stock, even if you are buying it primarily for dividends. Looking at the overall return potential can help you make a better, more informed decision regarding your dividend picks.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool recommends Fortis. The Motley Fool has a disclosure policy.

More on Dividend Stocks

up arrow on wooden blocks
Dividend Stocks

2 High-Yield Dividend Stocks That Look Built to Hold for 10 Years or More

These Canadian stocks backed by solid fundamentals, proven history of consistent payouts, and attractive yields.

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

The Single Stock I’d Hold Forever in a TFSA

If there is one stock many investors would pick over the rest for tax-free returns for life in my TFSA,…

Read more »

An investor uses a tablet
Dividend Stocks

This Market Feels Uncertain: Here Are 3 TSX Stocks I’d Still Buy

Dollarama, George Weston, and Great-West look like “uncertain market” stocks because they’re tied to everyday spending and sticky financial habits.

Read more »

A woman stands on an apartment balcony in a city
Dividend Stocks

This Dividend Stock Has Quietly Turned Into a Value Play for Passive Income Seekers

Not only does this ultra-defensive dividend stock offer a yield of 4.2%, but it's also trading at nearly its lowest…

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

A Perfect TFSA Pair for 2026: 2 Stocks I’d Buy Now

Two resilient TSX stocks in the current market environment are the perfect pair to buy for your TFSA portfolio in…

Read more »

data analyze research
Dividend Stocks

Is the TSX Too Calm Right Now? These 3 Stocks Look Ready Either Way

Calm TSX markets can flip fast, and Nutrien, Teck, and Equinox look positioned with real cash flow plus commodity upside.

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

The Best Canadian Stocks to Buy Right Away With $45,000

Here are three of the top TSX stocks to buy and hold in your self-directed investment portfolio as the market…

Read more »

middle-aged couple work together on laptop
Dividend Stocks

How to Create Your Own Pension With Canadian Dividend Stocks

Here's how you can use high-quality Canadian dividend stocks to build yourself a reliable and consistently growing stream of income.

Read more »