Don’t Let Safe Dividends Fool You: Why Total Returns Matter More Than Yield Alone

It’s essential to look into the growth potential of dividend stocks, but it’s just as important to see things the other way around — i.e., total returns, including dividends.

| More on:

When choosing dividend stocks, what’s the first thing you see? For most investors, the honest answer would be the yield. And it makes sense, too, since that’s what “apparently” matters the most in a dividend stock. But that’s not true. The complete picture of dividends (including sustainability) shouldn’t be your entire selection framework for dividend stocks.

You have to look at the whole picture. If you are investing in a dividend stock that slowly and gradually erodes your capital, your overall returns may be paltry despite locking in a decent dividend yield, especially when we add the impact of inflation. So, even when choosing reliable, safe dividend stocks where you can be sure about the long-term sustainability of your dividends, it’s essential to look at the whole picture before making a decision.

analyze data

Image source: Getty Images

Canada’s first Dividend King

Canadian Utilities (TSX:CU) has the country’s most stellar dividend history. The company has grown its payouts for 53 consecutive years and was the first to earn the title of Dividend King by growing its payouts for half a century.

Its history is not the only thing that makes its dividends rock solid. As a utility company with a heavy electricity lean—58% of adjusted earnings from electricity transmission and distribution in Canada—it has a solid and reliable revenue source. It also has a diversified business, both in terms of utility (1.3 natural gas customers in Alberta alone) and geography, with a modest amount of earnings coming from outside the country.

The company is offering dividends at a decent 5.4% yield. However, there is one area where it has consistently fallen short (in the long term, at least): the capital-appreciation potential. The stock has lost over 17% in the last 10 years, and this has neutralized most of the dividend-based gains it has offered to its investors, as the overall returns for a decade stand at merely 30.5%.

Canada’s second Dividend King

After raising its payouts for 51 consecutive years, Fortis (TSX:FTS) has also attained the rank of a Dividend King. It has already been dividend royalty for decades, and it’s among the safest dividend stocks you can buy in Canada. With a market capitalization of $31 billion, decades of history, millions of customers (both electricity and natural gas), ten different operations, and a massive asset base, it’s also one of the most stable blue-chip stocks in Canada.

From a yield perspective alone, Fortis is far less attractive than Canadian Utilities right now. It’s offering dividends at a yield of around 3.9%. However, it far outstrips the overall returns of other utility companies. The stock has grown 55% in the last decade, barely enough to stay ahead of inflation but still far better than Canadian Utilities. More importantly, it has pushed the overall returns to 127%.

Foolish takeaway

Whether you are retirement planning or simply investing for a passive income stream, it’s important to look beyond merely the dividend side of a stock, even if you are buying it primarily for dividends. Looking at the overall return potential can help you make a better, more informed decision regarding your dividend picks.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool recommends Fortis. The Motley Fool has a disclosure policy.

More on Dividend Stocks

concept of growth
Dividend Stocks

Here Are the Typical Canadian TFSA and RRSP Contributions at Age 45

Saving consistently is important, but choosing the right investments matters just as much. Here are two top Canadian stocks that…

Read more »

man looks surprised at investment growth
Dividend Stocks

The TFSA Fine Print Every Canadian Should Read Before Holding U.S. Stocks

The Vanguard S&P 500 Index Fund (TSX:VFV) charges a tax so potent, neither the TFSA nor even the mighty RRSP…

Read more »

shopper carries paper bags with purchases
Dividend Stocks

A Monthly-Paying TSX Stock With a 6.1% Dividend Yield

This monthly-paying TSX stock has a solid history of reliable distributions and offers a well-protected yield of 6.1%.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

A Strong TFSA Stock Offering a 6.1% Yield and Monthly Paycheques

Want to earn Tax-free monthly income in your TFSA? This TSX royalty stock yields 6.1% with a diversified top-line cash-flow…

Read more »

A woman stands on an apartment balcony in a city
Dividend Stocks

Grab These Dividend Stocks Now Before Their Prices Rise and Yields Drop

These two top Canadian dividend stocks are not only trading off their highs, but they also both offer yields of…

Read more »

Person holding a smartphone with a stock chart on screen
Dividend Stocks

BCE or Telus: Which TSX Dividend Stock Is a Better Buy Now?

Explore BCE's recent changes and its impact on dividend growth amid rising AI investments in the telecom sector.

Read more »

man looks worried about something on his phone
Dividend Stocks

What’s Going on With BCE’s Dividend?

BCE’s dividend was cut sharply in 2025, but the new payout may now be on firmer ground for long-term income…

Read more »

middle-aged couple work together on laptop
Dividend Stocks

What the Typical Canadian TFSA Looks Like by Age 50

The first step is to fully contribute to your TFSA. The second step is to invest it wisely according to…

Read more »