2 Growth Dynamos Still Trading at a Discount: Millennials’ Favourite Retail Stocks

Aritzia (TSX:ATZ) and another great growth play are going for cheap this February.

| More on:
Women's fashion boutique Aritzia is a top stock to buy in September 2022.

Source: Getty Images

Canadian investors could be in for a volatile ride as we inch closer to the end of the 30-day pause of 25% tariffs. Undoubtedly, time will tell if tariffs weigh into year’s end. Either way, I wouldn’t look to time tariffs or expect any sort of bear-case scenario (think a recession). At the end of the day, such exogenous events can go either way.

And while they’ll have quite a devastating impact over the near term, it’s the extremely long-term horizon that matters most for investors looking to put new money to work in stock markets today. While it’s impossible to know what the endgame is with tariff talks, I still think investors should commit to ride out the potholes in the road ahead, even if it means having to fasten one’s seatbelt by picking up some of the lower-beta defensives.

In this piece, we’ll look at two stocks that I view as mispriced growth dynamos. So, for fans of brands that have taken off on the back of Millennial (and Gen Z) consumers, consider the following pair as they navigate a rougher economic patch ahead.

Aritzia

First up, we have Canadian women’s clothing retailer Aritzia (TSX:ATZ), which I’ve been pounding the table on in recent months following some spectacular quarters and tremendous promise from its U.S. expansion. Though I’m no advocate for buying stocks after sudden upward spikes (shares of ATZ are up over 55% in just three months), I must say that I’d watch the name and look to do some buying on a pullback. With shares falling close to 4% during last Thursday’s session, I view a high chance of a correction in the overheated fashionable retailer.

Perhaps the biggest reason to stay upbeat on the name and its impressive organic growth profile. Jefferies, which recently started covering Aritiza, views shares as a buy at current levels. Notably, they view the “U.S. real estate growth opportunity” as “robust” and potentially underappreciated by investors.

As to whether the U.S. can help Aritzia pole-vault over long-term expectations, though, remains the big question. I think it can, especially if Canada and the U.S. can reach a friendly deal that avoids tariffs. Indeed, there’s a lot to win on both sides from steering clear of levies.

Lululemon

Lululemon (NASDAQ:LULU) is a Vancouver-based yoga wear retailer that doesn’t trade on the TSX Index. Still, it’s a Canadian gem worth buying in U.S. dollars, even at today’s relatively weak US$0.705 exchange rate. With shares recently dipping over 13% off 52-week highs, questions linger as to whether there’s more strength to be had following its recent upbeat guidance on the top and bottom lines. Indeed, management may be feeling better about the path forward, but investors seem to be ringing the register.

With so much competition in yoga wear, with the likes of Alo Yoga and Vuori jumping into the space, I share Wall Street’s subtle skepticism following the firm’s latest quarter. Still, at 26.4 times trailing price-to-earnings (P/E), you’re getting a robust brand with ample growth potential in the face of an up economy. Additionally, further product innovations from Lululemon may be able to tilt the odds back in its favour as it looks to claw back share in the yoga and athleisure scenes.

Who knows? If no further tariff threats are in the books and recession fears ease, perhaps demand for such discretionaries could heat up.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Aritzia. The Motley Fool recommends Lululemon Athletica. The Motley Fool has a disclosure policy.

More on Investing

top TSX stocks to buy
Stocks for Beginners

How to Turn a $15,000 TFSA Into $150,000

Here's how you can optimize your TFSA to ensure your capital is generating the highest returns possible without taking on…

Read more »

An investor uses a tablet
Investing

TD vs. Royal Bank: Which Stock Offers Investors More for 2026?

Investors looking to decide between Royal Bank of Canada (TSX:RY) and Toronto-Dominion Bank (TSX:TD) should consider these key factors.

Read more »

A worker drinks out of a mug in an office.
Dividend Stocks

Beyond Telus: These Dividend Heavyweights Look Like Better Buys Today

Bank of Nova Scotia (TSX:BNS) stock might be a safer, steadier bet than the higher-yielding telecom titans.

Read more »

four people hold happy emoji masks
Dividend Stocks

My Favourite Dividend Stocks for Canadians to Buy in 2026

Make 2026 your year for investing in stocks. Find out how to create a profitable investment strategy for optimal returns.

Read more »

a person watches stock market trades
Stocks for Beginners

Invest in This TSX Stock Today for More Wealth Tomorrow

Dollarama rarely looks cheap, but its steady “trade-down” demand and relentless execution have made it one of the TSX’s best…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Wednesday, December 31

Despite recent softness, the TSX remains on track to finish 2025 with nearly 29% gains, with today’s session expected to…

Read more »

A worker drinks out of a mug in an office.
Investing

Where Will Dollarama Stock Be in 3 Years?

Here's how high Dollarama stock could climb over the next three years, and whether it's worth buying in the current…

Read more »

3 colorful arrows racing straight up on a black background.
Stocks for Beginners

3 Monster Stocks to Hold for the Next 3 Years

These three Canadian stocks combine real growth drivers with the kind of execution long-term investors look for.

Read more »