This Canadian Superstar Yields 3.7% and Trades at a Significant Discount

Quebecor (TSX:QBR.B) stock has a generous yield and plenty of momentum going into the second half of 2025.

| More on:

It’s rare to find a generous upfront yield alongside an impressive dividend growth trajectory and respectable share price momentum. For passive income investors, such a name would be timely enough to scoop up, even in the face of economic headwinds. Of course, chasing newfound momentum comes with its own share of risks, but if you’re a dividend investor who’s looking to play the long game, buying strong performers can still make sense, provided that the valuation is still modest and the fundamentals are on the uptrend.

In this piece, we’ll check out a cheap dividend stock that’s picked up traction and has left many of its industry rivals in the dust of late. Enter shares of telecom firm Quebecor (TSX:QBR.B), which currently yield just over 3.7%, even after experiencing a long-time breakout to new all-time highs just north of $38 per share.

Indeed, it may come across as a bit shocking to learn of a Canadian telecom whose shares are actually flirting with new highs. The entire industry has faced immense headwinds in recent years.

Even long-time blue-chip juggernaut BCE (TSX:BCE) made history by slashing its dividend by more than half just a few weeks ago. While investors may be starting to lose hope when it comes to the so-called Big Three Canadian telecom titans, I think that Quebecor remains in an enviable spot as it looks to disrupt the three giants that have fallen under so much pressure.

dividends grow over time

Source: Getty Images

QBR.B shares are heating up!

In my view, I believe shares of the Quebec-based telecom are worth trading into as it continues gaining ground while the incumbents fall at the hands of pretty pronounced headwinds. Indeed, Quebecor remains a fairly small fish ($8.8 billion market cap at the time of this writing) in a pond dominated by whales. That said, Quebecor seems to be in a prime position to continue making the most of a rather rough economy as its discount telecom brand Freedom Mobile gains market share from Canadians who are willing to make some compromises on network quality and coverage to save a boatload of money.

Recently, Quebecor scored 45% of new Canadian wireless customers, a figure that was much higher than expected. Indeed, Canadians want value, and Quebecor seems to be the firm to offer it. Personally, I think Quebecor has what it takes to bring out the best in Freedom Mobile, a brand that’s had a rather tough time really disrupting the Big Three wireless carriers.

Quebecor: The telecom disruptor?

While I think it’s a bit too early in the game to crown Quebecor as the ultimate industry disruptor, I think that a recession could help jolt QBR.B shares to even higher highs as it makes the most of its long-awaited breakout moment.

Quebecor CEO Pierre Péladeau sounded upbeat about his firm’s prospects as it goes against the Big Three in a bid to become telecom player number four. Under his leadership, I wouldn’t dare bet against Quebecor, especially as many Canadian consumers look to save money where possible. At just 11.45 times trailing price to earnings, shares look like a solid bargain.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

woman considering the future
Dividend Stocks

5 Canadian Stocks Built for Buy-and-Hold Investors

These TSX dividend stars have the balance sheet strength to ride out market turbulence.

Read more »

man is enthralled with a movie in a theater
Stocks for Beginners

1 Canadian Stock Down 33% to Buy Immediately for Life

Cineplex looks like a beaten-down reopening-style stock where operating trends are improving before the market fully believes the turnaround.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

How to Convert $25,000 in TFSA Savings Into Reliable Cash Flow

Learn how to turn $25,000 in TFSA savings into a reliable cash flow using BNS, ENB, and PPL for steady,…

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Transform Any TFSA Into a Cash-Generating Machine With Even $10,000

Turn $10,000 in a TFSA into a tax-free income engine by pairing a steady dividend grower with a higher-yield monthly…

Read more »

The RRSP (Canadian Registered Retirement Savings Plan) is a smart way to save and invest for the future
Tech Stocks

Your RRSP Balance Doesn’t Matter as Much as These 3 Things in Retirement

Discover the truth about RRSP balances and their impact on retirement income. Learn when RRSP savings truly matter.

Read more »

energy oil gas
Stocks for Beginners

3 Global Industrials That Benefit When the Real Economy Keeps Moving

These three global industrial giants can help Canadians diversify beyond banks and energy, while tapping aerospace, automation, and electrification tailwinds.

Read more »

AI concept person in profile
Dividend Stocks

1 Magnificent Canadian Tech Stock Down 35% to Buy and Hold for Decades

Enghouse is a profitable Canadian software company that looks cheaper now, even as it keeps generating cash.

Read more »

Canadian dollars in a magnifying glass
Dividend Stocks

BCE’s Dividend Is Under the Microscope – Here’s What I See

BCE (TSX:BCE) stock may have reduced its dividend, but it's in better shape today and could be on the path…

Read more »