3 Financial Stocks to Buy With $3,000 and Hold Forever

Here are some financial stock ideas to diversify away from the big Canadian banks.

Kay Ng

Author Bio

Kay graduated from the University of British Columbia with a Bachelor of Science in Computer Science and furthered her studies in financial markets, finance, and financial accounting. She began investing in dividend stocks in 2008, turning an early interest into a lasting passion. Over the years, Kay has refined her investment approach to focus on high-quality businesses, using fundamental analysis and valuation to identify long-term investment opportunities. Her investment research and articles have been featured in The Motley Fool, Sure Dividend, and Seeking Alpha. Outside of investing, Kay enjoys playing the piano, from popular songs learned by ear to challenging classical compositions. Her favourites include Fantaisie-Impromptu by Frédéric Chopin and La Campanella by Franz Liszt.

Education

Bachelor of Science (BSc) in Computer Science, University of British Columbia Further studies in financial markets, finance, and financial accounting

Areas of Expertise

Dividend stocks, fundamental analysis, company valuation, quality investing, long-term investing, business fundamentals, and identifying investment opportunities in high-quality companies.

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Favorite Investment Quotes

“The best way to measure your investing success is not by whether you’re beating the market but by whether you’ve put in place a financial plan and a behavioral discipline that are likely to get you where you want to go.” — Benjamin Graham “A market downturn doesn’t bother us. It is an opportunity to increase our ownership of great companies with great management at good prices.” — Warren Buffett

Published June 23, 2025 4:20 pm EDT

The Canadian financial sector is often synonymous with the Big Five banks — but that’s far from the whole story. If you’re sitting on $3,000 and want to invest on top of these names with long-term upside potential, here are three TSX stocks that offer diversified exposure, growth, and income potential, making them excellent “buy-and-hold-forever” candidates.

woman looks out at horizon — Source: Getty Images

Brookfield Asset Management: A cash machine with long-term growth

Brookfield Asset Management (TSX: BAM) is one of the largest alternative asset managers globally, with over US$1 trillion in assets under management (AUM) and a growing base of long-term institutional clients. Its AUM include infrastructure, real estate, renewable energy, private equity, and credit.

Its business model is fee-based and capital-light: BAM earns management and performance fees from the assets it oversees, with recurring revenue streams that are highly scalable and durable.

What makes BAM an obvious long-term hold?

Secular tailwinds: Demand for infrastructure, clean energy, and private credit is increasing globally.
Inflation protection: Real assets like utilities and real estate often adjust with inflation, adding a hedge.
Dividend growth: With a decent dividend yield of 3.2% and a high dividend growth potential, the stock appeals to income and growth investors alike.

Backed by Brookfield Corporation (TSX: BN), BAM is built for longevity and scale. It’s a compelling compounder for those with a long-term investment horizon.

Intact Financial: Canada’s top P&C insurer

Intact Financial (TSX: IFC) is the dominant player in Canada’s property and casualty (P&C) insurance market. The company also operates in the U.S. and Europe, offering home, auto, and commercial insurance solutions.

Why does Intact Financial deserve a place in a long-term portfolio?

Defensive sector: Insurance is a necessity, not a luxury. Demand remains stable even during recessions.
Underwriting discipline: IFC has consistently delivered underwriting profitability, even in volatile markets.
Growth through acquisition: The company has a proven mergers and acquisitions track record, including its 2021 purchase of U.K.-based RSA Insurance.

Intact Financial is also a strong dividend grower, boasting about 20 consecutive years of dividend increases, with a five-year compound annual growth rate of nearly 10%. With a current yield of about 1.7%, at around $305 per share the fairly valued stock offers a bit of income on top of compounding growth. As the population grows and insurance needs become more complex, Intact Financial is well-positioned to benefit.

goeasy: Underrated, high-growth lender with a nice yield

goeasy (TSX: GSY) is a riskier name, but long-term investors know its potential. The company provides non-prime consumers with personal loans, home equity products, and lease-to-own financing through its easyfinancial and easyhome divisions.

What makes goeasy unique is it offers a nice mix of growth, profitability, and yield:

Revenue and diluted earnings per share (EPS) grew at about 17% and 27%, respectively, per year in the past decade.
It maintains high returns on equity (ROE) and strong credit performance despite serving higher-risk borrowers (In the first quarter, the adjusted ROE was 20.4% and the net charge off rate was 8.9%, within its 8.75–9.75% forecast.)
The stock pays a growing dividend (currently yielding around 3.6%), with annual dividend hikes for about a decade. Its more recent (three-year) dividend growth rate was 21%.

While it operates in a riskier segment, goeasy’s underwriting technology and conservative provisioning have helped it navigate economic cycles remarkably well. For investors with a higher risk tolerance, goeasy can be a growth engine with strong income to match.

The investor takeaway

You don’t need to limit yourself to banks when investing in Canadian financials. With Brookfield Asset Management, Intact Financial, and goeasy, you get a diversified trio spanning global real asset management, core insurance, and high-growth lending. Together, they offer a powerful blend of income, resilience, and long-term upside — perfect for a $3,000 investment you can set and forget.