Seize These TSX Stocks Before the Holiday Surge 

The market correction has created a buying opportunity for these holiday season stocks.

| More on:
Key Points
  • The recent market correction presents a buying opportunity for holiday season stocks like Air Canada and Shopify, both positioned for potential short-term rallies due to seasonal factors such as holiday travel and shopping trends.
  • While Air Canada shows signs of recovery with a strong balance sheet, and Shopify leverages new AI tools for merchant sales, both stocks offer potential long-term upside as they continue to recover and grow post-pandemic, making them strategic holdings for the next five years.
  • 5 stocks our experts like better than Air Canada.

The holiday season is upon us. Planning for vacations and shopping is gaining momentum. And yet the stock market saw a correction on November 12 as the US government shutdown came to an end. The markets are waiting for the upcoming policy decisions around interest rates, as a lack of macro data has left investors and policymakers in the dark. The market correction has created a buying opportunity for the holiday season stocks.

stock chart

Source: Getty Images

A holiday opportunity to seize with these two TSX stocks 

Air Canada

Air Canada (TSX:AC) stock has fallen 6% since November 12 despite reporting resilient third-quarter earnings. The stock made a sharp 15% dip in the first week of August as a labour strike cost the airline more than 3,200 cancelled flights, which converts to $375 million in lost Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA).

Despite higher operating costs, labour unrest, and travel demand normalizing from the post-pandemic times, Air Canada ended the third quarter with a profit and positive free cash flow. This was possible as the airline significantly reduced its net debt to $4.8 million from $7.5 billion in 2022.

Air Canada has a strong balance sheet that can withstand headwinds. The airline has normalized its debt, which ballooned during the pandemic. It has started buying back shares to reduce the dilution from the equity capital raised during the pandemic. Three years later, the airline has recovered from the pandemic crisis, but the stock has not yet recovered to its pre-pandemic peak of $50.

Particulars201920249 Months of 2025
Revenue$19.13$22.26$16.85
Net Income$1.48$1.72$0.35
Liquidity$7.38$9.15$8.30
Net Debt$2.84$4.92$4.80
Adjusted EBITDA$3.64$3.59$2.25
Free Cash Flow$2.08$1.29$0.21
Adjusted EBITDA margin19%16%13%
FCF margin11%6%1%

The main reason is volatility in EBITDA and the free cash flow margin. The 2024 numbers came close to the 2019 level, when Air Canada was at its performance peak. However, that was triggered by revenge travel, which was set to normalize in 2025.

The fourth quarter could see an uptick in the holiday season rally and drive Air Canada stock from below $18 to the holiday peak of $24, representing a 33% upside. Now is the time to buy the dip.

Shopify stock

Shopify (TSX:SHOP) stock dipped 19% in November after making a new all-time high of $253. This dip has created an opportunity to buy the stock as the seasonal rally of 40–50% picks up. The company witnesses its highest sales during Black Friday and Cyber Monday. This year, it will also see the effect of its artificial intelligence (AI) tools.

The past holiday season rallies have lasted till the first week of February, delivering an average upside of 50%. SHOP could deliver a similar rally as the third quarter numbers showed that Shopify was unaffected by tariffs. 

Do these TSX stocks have long-term upside?

The two companies have been recovering from the pandemic impact. While Shopify stock managed to reach its pandemic peak, Air Canada stock has not yet broken the $15–25 post-pandemic range. The year 2026 could see a gradual recovery in the business as the headwinds subside. The two stocks are worth holding on to for the next five years to benefit from their business growth.

You can use the seasonality to make short-term gains and use that gain to buy the dips and hold that for the long term.

The Motley Fool has positions in and recommends Shopify. The Motley Fool recommends Air Canada. The Motley Fool has a disclosure policy. Fool contributor Puja Tayal has no position in any of the stocks mentioned.

More on Stocks for Beginners

oil pump jack under night sky
Energy Stocks

I’m Betting My Future on This Canadian Dividend Giant

North America’s coming natural-gas surge could turn one Canadian pipeline giant into a long-lived retirement income machine.

Read more »

runner checks her biodata on smartwatch
Stocks for Beginners

What the Average Canadian TFSA Balance Looks Like at Age 50

The average Canadian TFSA balance at age 50 may be lower than expected. Here’s how investors can boost their savings.

Read more »

a sign flashes global stock data
Tech Stocks

If the TSX Rally Continues, These Are 2 Stocks You’ll Wish You Bought

Two TSX stocks could turn a record-setting market rally into profits from trading activity and jet deliveries.

Read more »

Person holding a smartphone with a stock chart on screen
Tech Stocks

How a $20,000 TFSA Could Grow Into $100,000 by 2030

Aiming to turn $20,000 into $100,000 by 2030 likely requires extreme returns, and one Canadian space stock is positioned for…

Read more »

Electricity transmission towers with orange glowing wires against night sky
Energy Stocks

The Only Stock You Need to Buy and Hold for Retirement

One Canadian utility has raised its dividend every year since 1973, making it a rare retirement income anchor.

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

I’m Doubling Down on This AI Stock Before It Doubles Again

A Canadian AI leader is quietly optimizing over US$200 billion in inventory, and its stock is still well off highs.

Read more »

dividend growth for passive income
Stocks for Beginners

2 Canadian Stocks That Could Turn $20,000 Into $200,000

Two small Canadian growth stocks could help a $20,000 starter portfolio compound into retirement-changing money over two decades.

Read more »

Senior uses a laptop computer
Dividend Stocks

How I’d Structure My TFSA With $14,000 for Consistent Monthly Income

Turn a $14,000 TFSA into about $60 a month in tax-free income by pairing a senior-housing operator with a consumer-brand…

Read more »