Seize These TSX Stocks Before the Holiday Surge 

The market correction has created a buying opportunity for these holiday season stocks.

| More on:
Key Points
  • The recent market correction presents a buying opportunity for holiday season stocks like Air Canada and Shopify, both positioned for potential short-term rallies due to seasonal factors such as holiday travel and shopping trends.
  • While Air Canada shows signs of recovery with a strong balance sheet, and Shopify leverages new AI tools for merchant sales, both stocks offer potential long-term upside as they continue to recover and grow post-pandemic, making them strategic holdings for the next five years.
  • 5 stocks our experts like better than Air Canada.

The holiday season is upon us. Planning for vacations and shopping is gaining momentum. And yet the stock market saw a correction on November 12 as the US government shutdown came to an end. The markets are waiting for the upcoming policy decisions around interest rates, as a lack of macro data has left investors and policymakers in the dark. The market correction has created a buying opportunity for the holiday season stocks.

stock chart

Source: Getty Images

A holiday opportunity to seize with these two TSX stocks 

Air Canada

Air Canada (TSX:AC) stock has fallen 6% since November 12 despite reporting resilient third-quarter earnings. The stock made a sharp 15% dip in the first week of August as a labour strike cost the airline more than 3,200 cancelled flights, which converts to $375 million in lost Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA).

Despite higher operating costs, labour unrest, and travel demand normalizing from the post-pandemic times, Air Canada ended the third quarter with a profit and positive free cash flow. This was possible as the airline significantly reduced its net debt to $4.8 million from $7.5 billion in 2022.

Air Canada has a strong balance sheet that can withstand headwinds. The airline has normalized its debt, which ballooned during the pandemic. It has started buying back shares to reduce the dilution from the equity capital raised during the pandemic. Three years later, the airline has recovered from the pandemic crisis, but the stock has not yet recovered to its pre-pandemic peak of $50.

Particulars201920249 Months of 2025
Revenue$19.13$22.26$16.85
Net Income$1.48$1.72$0.35
Liquidity$7.38$9.15$8.30
Net Debt$2.84$4.92$4.80
Adjusted EBITDA$3.64$3.59$2.25
Free Cash Flow$2.08$1.29$0.21
Adjusted EBITDA margin19%16%13%
FCF margin11%6%1%

The main reason is volatility in EBITDA and the free cash flow margin. The 2024 numbers came close to the 2019 level, when Air Canada was at its performance peak. However, that was triggered by revenge travel, which was set to normalize in 2025.

The fourth quarter could see an uptick in the holiday season rally and drive Air Canada stock from below $18 to the holiday peak of $24, representing a 33% upside. Now is the time to buy the dip.

Shopify stock

Shopify (TSX:SHOP) stock dipped 19% in November after making a new all-time high of $253. This dip has created an opportunity to buy the stock as the seasonal rally of 40–50% picks up. The company witnesses its highest sales during Black Friday and Cyber Monday. This year, it will also see the effect of its artificial intelligence (AI) tools.

The past holiday season rallies have lasted till the first week of February, delivering an average upside of 50%. SHOP could deliver a similar rally as the third quarter numbers showed that Shopify was unaffected by tariffs. 

Do these TSX stocks have long-term upside?

The two companies have been recovering from the pandemic impact. While Shopify stock managed to reach its pandemic peak, Air Canada stock has not yet broken the $15–25 post-pandemic range. The year 2026 could see a gradual recovery in the business as the headwinds subside. The two stocks are worth holding on to for the next five years to benefit from their business growth.

You can use the seasonality to make short-term gains and use that gain to buy the dips and hold that for the long term.

The Motley Fool has positions in and recommends Shopify. The Motley Fool recommends Air Canada. The Motley Fool has a disclosure policy. Fool contributor Puja Tayal has no position in any of the stocks mentioned.

More on Stocks for Beginners

Retirees sip their morning coffee outside.
Stocks for Beginners

The TFSA Balance You’ll Probably Need to Retire in Canada

See how your TFSA balance can fuel your retirement portfolio using dividend stocks and long‑term tax‑free growth.

Read more »

woman looks ahead of her over water
Bank Stocks

Here’s What Retirement Savings Often Look Like for Canadians at 55

At 55, the retirement question isn’t “Am I perfect?.” It’s whether your plan can reliably generate income for the next…

Read more »

groceries get more expensive as inflation rises
Dividend Stocks

This Dividend Stock Is Down 14% — and That Makes It Worth a Closer Look

Metro stock is a solid long-term holding for conservative investors. It's reasonably valued for accumulation starting at current levels!

Read more »

fast shopping cart in grocery store
Dividend Stocks

A TFSA Stock With a 7% Yield and Reliable Monthly Paycheques

A look at a TFSA stock offering a 7% yield and reliable monthly paycheques, helping investors build steady passive income…

Read more »

financial chart graphs and oil pumps on a field
Energy Stocks

Canadian Natural Resources vs. Enbridge: Which Dividend Stock Looks Better Today?

CNQ and Enbridge both pay well, but one rides oil prices while the other turns energy demand into steadier dividends.

Read more »

Investor wonders if it's safe to buy stocks now
Tech Stocks

3 Major Red Flags the CRA Is Watching for Every TFSA Holder

Discover how a TFSA can benefit you while ensuring compliance with Canada Revenue Agency rules on contributions.

Read more »

Utility, wind power
Dividend Stocks

A 4.2% Dividend Stock That Consistently Pays Cash

Brookfield Renewable pays a solid 4%-ish yield, but the bigger hook is owning a global clean-power platform as electricity demand…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Tech Stocks

CRA: How to Use Your TFSA Contribution Limit in 2026

Explore the 2026 TFSA contribution limit of $7,000 and learn how to maximize your savings potential in Canada.

Read more »