A 9.8% Yield That Looks Attractive – Here’s Why It Could Be a Dividend Trap

With a yield that has climbed to nearly 10% and dividend growth now paused, is this Canadian stock worth buying, or one you’ll want to avoid?

Key Points
  • Telus (TSX:T) is yielding near 10% after a sharp share‑price drop — exceptionally high yields often signal market concern rather than a safe income bargain.
  • bKey risks: intensified competition, slower subscriber growth, and heavy fibre/network capex have left Telus with elevated debt, putting the dividend’s sustainability under scrutiny.
  • Offsetting signs: free cash flow rose ~19% YoY to about $583M and guidance was reaffirmed, so continued FCF improvement and debt reduction could stabilize the payout — but investors should check payout coverage and leverage before buying.

When a stock starts offering a yield approaching 10%, it immediately grabs investors’ attention.

And in today’s market, with so much uncertainty and volatility, that kind of yield can look incredibly tempting for income investors.

But that’s also exactly when you need to slow down. Because when yields are that high, it’s almost always a direct result of the stock price falling rapidly and significantly.

And stocks don’t just fall for no reason. That’s why a high yield isn’t automatically a bargain. In many cases, it’s the market signalling that something isn’t right.

That doesn’t mean every high-yield stock is a dividend trap. But it does mean investors need to understand why the yield is elevated in the first place, which is why Telus (TSX: T) is a stock to keep an eye on.

Right now, the stock is offering a yield that looks extremely attractive on the surface, especially from a stock and industry that have traditionally produced excellent income investments.

So the real question investors need to figure out is whether Telus is a true dividend trap, or if the market has simply become too pessimistic.

Canadian investor contemplating U.S. stocks with multiple doors to choose from.

A person stands in front of several doors representing different U.S. stock options for Canadian investors.

Why investors are worried about Telus and its dividend yield

There’s no question that the telecom sector in Canada has become a much tougher environment over the last few years.

Competition has intensified, and at the same time, slowing immigration growth is making it harder for telecom companies to rely on steady subscriber increases.

That combination has raised concerns that long-term growth in the industry may not be as strong as it once was.

On top of that, Telus and its competitors have spent years investing heavily in fibre and network expansion in a telecom arms race, which has left it with a significant amount of debt.

So, now, instead of aggressive expansion, the priority has shifted to reducing leverage and improving the stock’s financial situation.

That’s important because investors are already worried about the sustainability of Telus’ dividend at these levels, so if the stock struggles to meaningfully pay down its debt over the next few quarters, the payout could be under serious pressure, which is a big reason it has sold off so significantly and sent its yield soaring.

Because if Telus struggles to bring down its debt quickly enough, the dividend could eventually come under pressure.

And that’s a big part of why the stock has sold off. It’s the result of real concerns around slowing growth, rising competition, and the company’s balance sheet.

Why some investors still believe the telecom stock can maintain its dividend

With all of that said, there are also signs that Telus could turn this around before needing to trim the dividend.

For example, Telus recently reported a roughly 19% year-over-year increase in free cash flow to about $583 million, while reaffirming its full-year guidance of around $2.5 billion.

So not only is that a significant improvement, but it also suggests the company may be moving past the most capital-intensive phase of its fibre buildout.

And as those investments slow, more cash can be directed toward supporting the dividend and reducing debt. That’s the key transition investors are watching.

With that said, though, short-term improvements in its free cash flow do not mean the risks have disappeared.

The recovery still depends heavily on Telus reducing its debt over the next few years to strengthen its balance sheet and financial position.

The Foolish takeaway

When dividend yields get this high, you don’t want to blindly chase the income, but you also shouldn’t dismiss the stock right away. Instead, the best approach is to understand what the market is pricing in.

Because while these situations can be red flags, they can also create long-term opportunities for investors who see the bigger picture.

Telus could certainly prove to be a recovery story if free cash flow continues to improve and the balance sheet strengthens. But the risks around growth and leverage are still significant.

And that’s what matters most to investors right now because at this point, it’s not just about the yield, it’s about whether the business can actually support it over the long haul.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool recommends TELUS. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Middle aged man drinks coffee
Dividend Stocks

TFSA or RRSP? Your Tax Rate Could Change the Answer

Your current and future tax rates can help determine whether a TFSA or RRSP deserves your next retirement contribution.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

How I’d Structure My TFSA With $14,000 for Constant Income

I would split $14,000 across three stocks for income.

Read more »

oil pump jack under night sky
Dividend Stocks

Forget GICs: This Dividend Stock Pays You 4% Monthly

GIC rates look thin after taxes. This top Canadian dividend stock pays you each month, yields about 4%, and covers…

Read more »

infrastructure like highways enables economic growth
Dividend Stocks

3 Savvy Ways Canadians Can Invest in the Country’s Infrastructure Boom

Find out how Prime Minister Carney's plans for Canadian infrastructure can benefit investors and revitalize key industries.

Read more »

ways to boost income
Dividend Stocks

$10,000 in These Stocks Could Be All It Takes to Build Real Monthly Income

A $10,000 investment split between two monthly-paying Canadian REITs could currently generate about $50 in passive income every month.

Read more »

Concept of rent, search, purchase real estate, REIT
Dividend Stocks

Looking for TFSA Income? This 7.6% Dividend Stock Should Snag Your Attention

Firm Capital Property Trust's monthly distribution recently showed improved safety. Here's why the 7.6% yield belongs in your TFSA.

Read more »

A plant grows from coins.
Dividend Stocks

Are These Still the Best Dividend Stocks in Canada?

With GICs yielding over 4% and their business models shifting, are BCE, Enbridge, and TD Bank still among Canada's top…

Read more »

shopper carries paper bags with purchases
Dividend Stocks

$1,000 in This Stock Could Be Paying You for the Rest of Your Life

A $1,000 investment won't create instant passive income, but Fortis's 52-year dividend-growth streak gives it decades-long potential.

Read more »