Down 25%, Rogers Pays 4.7%: What I’d Need to See Before Buying

Rogers’ price decline has lifted its yield, while cash-flow coverage and debt reduction determine whether the lower price is worth buying.

Key Points
  • At $42.46, Rogers yielded about 4.7% and sat 24.5% below its yearly high.
  • Second-quarter free cash flow covered cash dividends about 3.6 times.
  • Debt progress matters more than assuming a dividend increase is coming.

Rogers Communications (TSX: RCI.B) has become cheaper, and its dividend now offers a more noticeable income stream. At a recent price of $42.46, the stock was about 24.5% below its 52-week high of $56.27.

The annualized $2 dividend yielded approximately 4.7%. That makes the shares interesting, but the investment needs cash generation and debt progress behind the lower price. A falling telecom stock can stay cheap when the business needs years to improve.

voice-recognition-talking-to-a-smartphone

Source: Getty Images

Cash to spare

Rogers’ second quarter generated $982 million of free cash flow, its measure of cash after relevant investment spending and other adjustments. The company paid $270 million in dividends during the quarter. That gives about 3.6 times cash coverage, with dividends consuming roughly 27.5% of reported free cash flow. The payment currently looks supportable on that measure, a stronger starting point than judging the dividend by yield alone.

However, the quarter’s cash improvement partly reflected lower capital spending. Cutting spending can increase cash temporarily, but a telecom network still needs maintenance and upgrades. Durable coverage needs a competitive network as well as restrained investment costs.

The regular quarterly dividend was $0.50. At the recent price, a $10,000 budget bought 235 shares for $9,978.10. Those shares produced $470 annually, or $117.50 each quarter, if the dividend stayed unchanged.

COMPANYRECENT PRICENUMBER OF SHARESANNUAL DIVIDENDANNUAL TOTAL PAYOUTFREQUENCYTOTAL INVESTMENT
RCI.B$42.46235$2.00$470.00Quarterly$9,978.10

Into earnings

Rogers earns money from wireless and cable services, alongside media and sports operations. Its scale and network assets give it a substantial customer base, but Canadian telecom competition limits how easily it can raise prices.

In the second quarter, adjusted earnings per share (EPS) were $1.15, compared with $1.14 a year earlier. Free cash flow increased while per-share adjusted earnings barely moved. That makes this primarily a cash-conversion and balance-sheet story, not a rapid earnings-growth story.

The price was about 9.2 times the company’s quarterly adjusted earnings. Annualizing one quarter is not a full-year forecast, but it gives a concrete valuation reference. The shares don’t require the kind of growth expected from a richly priced technology stock.

That lower multiple has a reason. Rogers’ reported the debt leverage ratio was 3.8 times at June 30. Borrowing costs and financial commitments affect how much flexibility remains after paying shareholders. Understanding dividend investing means recognizing that a well-covered payment and a low-risk balance sheet are different things.

Considerations

The existing evidence supports a modest value-and-income position from strong recent free cash flow, a covered dividend, and a relatively low adjusted earnings multiple. Yet it does not support buying purely because the stock has fallen.

A convincing improvement would combine continued cash generation with lower debt, while customer retention and network performance remain sound. Sports-asset transactions can affect financing and reported earnings, so one-off gains shouldn’t be treated as recurring profits that will fund dividends forever.

The investment is less attractive for someone needing growing income immediately. The annual dividend has been flat for years. A 4.7% entry yield compensates for waiting, but it isn’t proof that a raise is imminent. A dividend can remain affordable without growing. Rogers’ flat payment means purchasing power can erode as household costs rise. That makes debt reduction and eventually stronger earnings more important to the long-term income case than simply collecting the same dollar amount every year.

Eligible shares in a Tax-Free Savings Account (TFSA) can shelter Canadian income and gains, with the usual stock-price risk remaining. The cash cushion also leaves room for a sensible distinction: buying a small position now and demanding more operating progress before making it larger. The lower valuation supports patience, while the balance sheet prevents the dividend alone from settling how much exposure belongs in the portfolio.

Bottom line

Rogers’ decline has created an income opportunity supported by reported cash coverage. Around the recent price, it suits a small, patient value position. The main question is whether cash continues improving the balance sheet. A lower stock price helps the entry, but sustained debt progress determines whether the bargain becomes a better long-term investment.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool recommends Rogers Communications. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

What’s the Best Order to Withdraw Cash From Your TFSA and RRSP?

It makes sense to consider tax implications when planning income streams in retirement.

Read more »

groceries get more expensive as inflation rises
Dividend Stocks

2 High-Yield Dividend Stocks to Help Beat Inflation

These stocks offer yields that are well above the current rate of inflation.

Read more »

young people stare at smartphones
Dividend Stocks

Canadian Telecom Stocks: Which of the Big 3 Is Your Best Buy Now?

Compare Canadian telecom stocks TELUS, BCE, and Rogers on dividends, cash flow, and debt reduction to see which looks like…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Structure a TFSA With $50,000 for Lifelong Monthly Income

Turn quarterly dividends into monthly cash by staggering payment schedules or accumulating dividends as cash.

Read more »

concept of real estate evaluation
Dividend Stocks

FHSA vs. RRSP: Which Is Better for First-Time Homebuyers?

The FHSA and RRSP can both help first-time buyers, but the repayment difference becomes important once mortgage payments begin.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

Enbridge Is Solid, But the Bank of Scotia Has More Upside: Here’s Why I’d Buy It First

With improving fundamentals, an encouraging growth outlook, and a reasonable valuation, Scotiabank offers a more compelling investment opportunity than Enbridge.

Read more »

senior man and woman stretch their legs on yoga mats outside
Dividend Stocks

Retirement Savings in Your 50s: The Catch-Up Plan

These two Canadian dividend stocks could help investors in their 50s strengthen retirement savings through regular income and long-term growth.

Read more »

child looks at variety of flavors at ice cream store
Dividend Stocks

TFSA, RRSP or FHSA? Which Account Canadian Beginners Should Open First

Not sure whether to open a TFSA, RRSP or FHSA first? Compare how each account works in 2026 and find…

Read more »