3 Stocks Following the 10% Rule

While income investors love dividend-paying stocks, it is total return that truly counts. These three stocks, including New Flyer Industries Inc. (TSX:NFI), win by following the 10% rule.

| More on:
The Motley Fool

Are you following the 10% rule? It’s okay if you’ve never heard of it — I made it up.

Too often, I read about dividend investors who’re either preoccupied with yield or are focused solely on owning dividend-paying stocks that consistently grow their annual dividends.

Are you going to get hung up on how the Toronto Maple Leafs eventually get to the Stanley Cup again (my apologies to Leaf haters) or will you just enjoy it? I know I won’t get caught up in the details.

Well, the 10% rule is just like that.

While the ultimate long-term goal is a 10% annual total return with a 2%/8% split, if, over the next five years, I achieve an 11% annual total return with 2.2% from dividends and 8.8% from capital appreciation, I’d be ecstatic — especially when smart people like BlackRock, Inc. CEO Larry Fink believe annual investor returns for the foreseeable future will be in the in mid to low single digits.

So, I’ve put together a list of three stocks (market cap > $500 million) that are following the 10% rule by currently yielding 2% or more and who’ve achieved annual total returns of 10% or more in four out of the last five years, and who I believe will repeat the performance over the next five years.

It’s a high bar for sure, but these three companies make the cut.

Intertape Polymer Group (TSX:ITP)

In November 2015, the maker of duct tape and all sorts of other boring but useful products for both consumer and industrial use caught the ire of activist investors; instead of bowing to them, it simply delivered better results, which has translated into a higher stock price.

In the past five years, Intertape’s stock has achieved an annual total return of 50.4% with all five years in positive territory, including a 38.5% return in 2016. I recommended ITP in July when it was up 16% more than halfway through the year; it finished the second half by delivering another 22% of capital appreciation.

Currently yielding 3%, I expect its future stock returns to be much closer to 10% annually than the 50% returns it’s averaged the past five years. Down 3.1% year-to-date, it’s going to have to work hard the rest of the year to meet the 10% rule; I’m confident it can do it.

New Flyer Industries Inc. (TSX:NFI)

The Winnipeg-based bus manufacturer’s CEO, Paul Soubry, was recently named CEO of the Year by the National Post. And for good reason. Although the CEO made the top of the list because of New Flyer’s two-year annual return of 243%, none of this could happen without Soubry’s leadership skills — something that was evident from the first day he took over in 2009.

Mark Chipman, who oversees the Winnipeg Jets for owner David Thomson, has nothing but good things to say about Soubry: “I have had the view that Paul Soubry is the most talented CEO in the city of Winnipeg for some time,” Chipman told the Winnipeg Free Press in November while discussing Soubry’s award.  “He is such a rare combination of intelligence and hard work and he’s a man of the people.”

Now the number one transit bus and motor coach manufacturer in North America, I expect Soubry and company to continuing delivering for shareholders over the next five years. Currently yielding 2.3%, this could be the best long-term investments available on the TSX.

Premium Brands Holdings Corp. (TSX:PBH)

Although I no longer eat meat, I used to love both its Piller’s and Freybe pepperoni sticks. The company has grown revenues through acquisitions and annual organic growth of between 6% and 8%. Premium Brands has gone from $146.2 million in revenue in 2001 to $1.7 billion in the trailing 12 months ended September 30, 2016. In that time, it’s seen free cash flow per share blossom; it now sits at $3.39 per share, ensuring that it can easily pay the $1.52 in annual dividends.

While I wouldn’t call PBH stock cheap — it has a free cash flow yield of 5% — its growth in both the top and bottom line over the past decade suggests management, led by CEO George Paleologou, who’s been in the top job since 2008 and president since 2001, understands the specialty food business and will continue to deliver for shareholders.

In the past five years, it’s generated annual total returns of 10.0%, 39.4%, 13.2%, 62% and 84.6% between 2012 and 2016. While it might not hit 10% total return in 2017, I expect it will do so over the long term.

Fool contributor Will Ashworth has no position in any stocks mentioned.

More on Investing

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

A 7.4% Dividend Yield to Hold for Decades? Yes Please!

Think all high yields are risky? MCAN Financial’s regulated, interest-first model could be a dividend built to last.

Read more »

Stacked gold bars
Metals and Mining Stocks

Locking in Gains by Selling Gold Stocks? Here’s Where to Invest Next

After gold's 137% surge in 2025, shift profits to copper, uranium, and oil dividend plays for AI and energy growth…

Read more »

man looks worried about something on his phone
Energy Stocks

1 No-Brainer Energy Stock to Buy With $500 Right Now

Learn why energy stock investments are essential in Canada, focusing on Canadian Natural Resources as a top choice for investors.

Read more »

dividend growth for passive income
Dividend Stocks

3 Canadian Dividend Stocks to Buy and Hold for 20 Years

Three TSX dividend stocks built to keep paying through recessions, rate hikes, and market drama so you can set it…

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

TFSA Passive Income: 2 TSX Dividend Stocks to Consider Now

Building out a passive income portfolio with great TSX dividend stocks is easier than it sounds. Here are 2 stocks…

Read more »

top TSX stocks to buy
Dividend Stocks

How to Build a TFSA That Earns +$200 of Safe Monthly Income

If you want to earn monthly income, here is a four-stock portfolio that could collectively earn over $200 per monthly…

Read more »

ETF stands for Exchange Traded Fund
Stocks for Beginners

Here Are My 2 Favourite ETFs for 2026 

Explore how ETFs can enhance your investment portfolio strategy with balanced returns and market diversification.

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Dividend Stocks

Is Telus Stock a Buy for Its Dividend Yield?

With a growth plan that is leveraging Telus' artificial intelligence advantages, Telus stock is positioning for strong long-term growth.

Read more »