It’s Time to Hit the Snooze Button on This Stock!

Sleep Country Canada Holdings Inc. (TSX:ZZZ) shares are going to sleep. Here’s what investors should do about it.

| More on:
The Motley Fool

Buy-and-hold forever is a wonderful investment philosophy if one selects shares of a company with the means to grow its earnings by an above-average rate over the long-term. While it’s completely fine to hang on for the rollercoaster ride, trimming your holdings can pay major dividends over the long haul if shares have grown to valuations that you personally think are too frothy.

Momentum really builds upon itself, and although that’s a nice problem to have as an investor who jumped in early, when a stock becomes this hot, it may be too hot to handle and thus, taking a bit off profit off the table may not be the worst decision in the world.

As Jim Cramer from Mad Money once said, “Nobody ever got hurt taking a profit!” You really haven’t locked in any gains until you hit the “buy” button, and although you may fear missing out on more upside, you could save yourself an immense amount of pain should shares revert to the mean.

If the price of a stock has surged well above the rate of earnings such that the P/E multiple is substantially higher than that of the company’s historical average, this may serve as a clue that it’s time to do some profit taking.

There’s no shame in taking at least a bit of profit, although there may be a stigma involved with selling your winners. You can always repurchase shares once the next dip arrives, so it’s important not to get too personally attached to the stocks you hold.

Consider Sleep Country Canada Holdings Inc. (TSX:ZZZ), a solid retailer with a wide moat (and pricing power) in the Canadian sleep industry. The company has really excelled when it comes to margin expansion and comps growth through the sale of sleep accessories beyond just mattresses and box springs.

Sleep Country isn’t just a mattress company. It sells pillows, duvets, sheets, toppers, bedframes and, interestingly enough, even lavender pillow sprays. I didn’t even know those were a thing, but for the price of $15, you too can fall asleep to the smell of a lavender garden!

Management has taken significant steps to promote accessories and its new e-commerce platform to go with its Bloom online mattress-in-a-box offering. Their efforts have paid off handsomely over the last few quarters, and the proof is in the pudding.

It’s clear that management deserves a round of applause for making Sleep Country a retailer that can thrive in spite of the digital disruption that’s happening across the entire retail industry. Before you back up the truck on the shares today, however, you should know that the valuation at current levels isn’t very attractive, especially when you consider the recent consolidation in shares.

The company’s first-quarter results were mediocre, to say the least, with earnings that were pretty much in line with expectations. The dividend was hiked by 12% to $0.74 (2.26% yield), but this isn’t much of an incentive for investors to jump in as shares continue to consolidate at the low $30 levels.

Sleep Country remains a wonderful business that investors should keep on their radars, but at 21 times trailing earnings, shares don’t look like a great value to me anymore. As such, I think shares are going to sleep for the summer, so investors should look elsewhere if they’re looking for a thriving retailer at this point. If you’ve profited over the last few years, it’s a great time to collect your winnings and put them in a name that’s a better value.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Investing

investment research
Dividend Stocks

Better RRSP Buy: BCE or Royal Bank Stock?

BCE and Royal Bank have good track records of dividend growth.

Read more »

Payday ringed on a calendar
Dividend Stocks

Want $500 in Monthly Passive Income? Buy 5,177 Shares of This TSX Stock 

Do you want to earn $500 in monthly passive income? Consider buying 5,177 shares of this stock and also get…

Read more »

Double exposure of a businessman and stairs - Business Success Concept
Tech Stocks

Why Shares of Meta Stock Are Falling This Week

Meta (NASDAQ:META) stock plunged as much as 19%, despite beating first-quarter earnings, so what gives?

Read more »

Dividend Stocks

3 No-Brainer Stocks I’d Buy Right Now Without Hesitation

These three Canadian stocks are some of the best to buy now, from a reliable utility company to a high-potential…

Read more »

Pumps await a car for fueling at a gas and diesel station.
Dividend Stocks

Down by 9%: Is Alimentation Couche-Tard Stock a Buy in April?

Even though a discount alone shouldn't be the primary reason to choose a stock, it can be an important incentive…

Read more »

Credit card, online shopping, retail
Tech Stocks

Nuvei Stock Up 49% As It Goes Private: Is There More Upside?

After almost four years of a rollercoaster ride, Nuvei stock is going off the TSX charts with a private equity…

Read more »

oil tank at night
Energy Stocks

3 Energy Stocks Already Worth Your While

Are you worried about the future of energy stocks? Leave your worries in the past with these three energy stocks…

Read more »

sad concerned deep in thought
Tech Stocks

Is BlackBerry Stock a Buy, Sell, or Hold?

BlackBerry stock is down in the dumps right now, but the value of its business is potentially very significant, making…

Read more »