3 Keys to Successful Dividend Investing

When investing in dividend stocks like Fortis Inc (TSX:FTS)(NYSE:FTS), there are three things you need to look for.

| More on:

Dividend stocks are perennial favourites of long-term investors. Offering safety, stability, and better income than most bonds, they’re the cornerstone of any long-term portfolio. But not all dividend stocks are created equal. For every high-yield stock you can count on for consistent income, there’s another unsustainable dud with a payout ratio that can’t last. Knowing the difference is the key to successful dividend investing.

In this article, I’ll review the three keys to investing in dividend stocks. These are not the be all and end all of income investing, but they’re a great starting place for investors who are just getting their feet wet. I’ll start with the most obvious (but often misunderstood) point about dividend investing.

1: A high (but sustainable) yield

Every dividend investor wants a high yield. Today, that generally means anything north of 3%. But it’s easy to shoot yourself in the foot by investing in a stock with an overly high yield that’s not sustainable. The key here is to look at the stock’s payout ratio — that is, the percentage of earnings that are paid as dividends. If a company is paying out more than 80% of its earnings as dividends, then there’s a good chance you’ll find that dividend cut in the near future, unless earnings growth is phenomenal. For this reason, it’s good to take a skeptical look at stocks that yield north of 5% — they’re often “too good to be true.”

2: Dividend growth

Let’s say you find a stock that yields 2%. “Meh,” you say, “I can find better.” But look closer. What’s the stock’s dividend history? If the company has been raising the dividend by 10% every year, that 2% could grow to 4% before you know it.

One great stock for dividend growth is Fortis (TSX:FTS)(NYSE:FTS), which has an uninterrupted 44-year history of raising its dividend. A Fortis share purchased 10 years ago would have yielded about 3.5% at the time, but that yield would be about 7% by today. One thing to be aware of about Fortis, however, is that the company has been experiencing some earnings issues that may disrupt its ability to continue the dividend-raising streak.

3: Solid financials

Last but not least, any dividend stock needs solid financials to keep the payouts coming. Here you want to look for high profit margins, high ROE, low dividend payout ratios and high earnings growth. One stock that has all of these in spades is Toronto-Dominion Bank (TSX:TD)(NYSE:TD). TD’s dividend yield is not the highest of any Canadian bank stock, but it more than makes up for it with fantastic profitability and growth that you can count on to keep those dividends rising into the future. Once again, it’s not the yield today that matters so much as where the yield will be in the future.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Andrew Button has no position in any of the stocks mentioned.

More on Dividend Stocks

stock analysis
Dividend Stocks

Buy These TSX Dividend Shares Next Week

Are you looking for dividend stocks to add to your portfolio? Buy these picks next week!

Read more »

edit Safety First illustration
Dividend Stocks

3 of the Safest Dividend Stocks in Canada

These three dividend stocks are all high-quality companies with defensive operations, making them some of the safest investments in Canada.

Read more »

A person builds a rock tower on a beach.
Dividend Stocks

3 Stocks to Anchor Your Portfolio in a Rocky Market

Three stocks are solid anchors in any portfolio today for their outperformance in a weak market and defiance of the…

Read more »

money cash dividends
Dividend Stocks

3 Solid Dividend Stocks That Cost Less Than $30

Given their solid financials and healthy cash flows, the following under-$30 dividend stocks are a good buy in this volatile…

Read more »

grow money, wealth build
Dividend Stocks

2 High-Yield Dividend Stocks With Rock-Solid Payout Ratios

These two dividend stocks offer unbelievably high yields of more than 7% and earn more than enough free cash flow…

Read more »

TIMER SAYING TIME FOR ACTION
Dividend Stocks

5 Steps to Making $500 in Monthly Passive Income in 2023

Generating monthly passive income isn't as hard as it sounds. Here are 5 steps to start making $500 every month.

Read more »

sad concerned deep in thought
Dividend Stocks

Worried About a Recession? Invest in This Stable Dividend Stock to Rest Easy

Stable dividend stocks bought primarily for their payouts can offer you surety of returns, even during a recession.

Read more »

A golden egg in a nest
Dividend Stocks

How to Turn $50,000 Savings Into a Generous Nest Egg in 2 Decades

Build a generous nest egg in 20 years by investing your accumulated savings in Dividend Aristocrats and holding them in…

Read more »