Safest Stock in North America for TFSA Investors

Lassonde Industries Inc (TSX:LAS-A) is one of the lowest beta companies on the TSX, indication low correlation to market risk. Does this defensive fruit juice company deserve a place in your portfolio?

| More on:
Businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planning and strategy concept

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn more

Lassonde Industries (TSX:LAS-A) sells ready-to-drink fruit and vegetable juices and drinks in North America and internationally. The company also sells cranberry sauces and develops, manufactures, and markets specialty food products, including fondue broths and sauces, and pasta sauces.

The company sells and markets selected wines; and produces apple cider and cider based beverages. The company also sells products under various trademarks, such as Antico, Apple & Eve, Arte Nova, Bombay, Canton, Double Vie, Dublin’s Pub, Everfresh, Fairlee, Fruité, Grown Right and Mont-Rouge.

Lassonde serves supermarket chains, independent grocers, superstores, warehouse clubs, pharmacy chains, and online sales. Lassonde is a 100-year-old company headquartered in Rougemont, Quebec.

The company is fairly valued with a price-to-earnings ratio of 18.9, price to book ratio of 1.8 and market capitalization of 1.15 billion. Debt is conservatively used at Lassonde, as is evidenced by a debt to equity ratio of just 0.5. The company has excellent performance metrics with an operating margin of 6.4% and a return on equity of 9.31%.

The company produces superior quality products and employs 2,200 people working in 15 plants across Canada and the United States.

The company recently noted that industry sales volumes in the U.S. and Canadian fruit juice and drinks markets were down for the 12-month period ending Q3 2019.

The company’s sales were up 1.0% in Q3 2019 compared to the same period last year. Barring any significant external shocks, the company expects that, for 2019, it will be able to achieve a consolidated annual sales growth rate slightly above that of 2018.

Lassonde’s selling price increases in the U.S. market have started to take effect in the third quarter of 2019, but increases in costs have outpaced the price increases. The company remains cautious that the U.S. competitive environment has become particularly challenging.

Since 2014, the company’s product development strategy has focused primarily on hydration and health. By 2025, Lassonde is striving to reduce the sugar content of all products by 20% compared to 2015 values.

The company’s communication campaigns promote the benefits of 100% fruit juice. The company also founded the Canadian Fruit Juice Council and intends to participate in the work of the U.S. Juice Product Association.

The company is working on restoring the profitability of U.S. operations through disciplined application of the minimum contribution margin for the use of the company’s production capacity.

The company is also pursuing a $30 million investment program of Lassonde Specialties that spans over three years to meet the needs stemming from strong growth of that subsidiary.

The company is looking to grow organically by adding low-calorie hydration products in both single-serve and family formats and by developing new solutions for private label customers.

Lassonde is also making efforts to increase presence in the wine industry in Canada and is participating actively in the development of the grocery store wine market in Ontario.

Lassonde is a highly profitable company operating in a recession resistant industry. The company is speeding up debt repayment which should provide flexibility to engage in share buybacks and pursue strategic acquisitions. This is an excellent company to buy now and hold over the long-term.


This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Nikhil Kumar has no position in any of the stocks mentioned.

More on Investing

Nickel ore is mined from the ground.

4 of the Top Growing Stocks on Earth

Shopify stock (TSX:SHOP)(NYSE:SHOP) and three other growth stocks are up over 20% on the TSX today, so should you buy?

Read more »

Tech Stocks

Got $300? 2 Simple TSX Stocks to Buy Right Now

These two TSX stocks aren’t as popular as other names, but they are smart buys right now because both are…

Read more »

A stock price graph showing growth over time
Stocks for Beginners

How to Start Investing in U.S. Stocks

ETFs are a smart way for new investors to easily buy U.S. stocks.

Read more »

analyze data
Stocks for Beginners

3 Stocks All New Investors Should Buy Today

Are you interested in building your first stock portfolio? Here are three stocks that all new investors should buy today!

Read more »

Path to retirement
Stocks for Beginners

4 No-Brainer U.S. Stocks for Canadian Investors

These U.S. stocks should be picked up immediately in the rebounding economy, and held onto for significant gains in the…

Read more »

Increasing yield
Dividend Stocks

3 TSX Stocks With High Dividend Yields

Not all stocks with high-dividend yields are great buys. Here are three stocks to consider for your portfolio today.

Read more »

consider the options
Energy Stocks

Where to Invest $1,000 for the Next 5 Years

NPI (TSX:NPI) and these other two strong TSX stocks are perfect for Canadian investors with just $1,000 to invest in…

Read more »

edit Balloon shaped as a heart
Dividend Stocks

Dividend Lovers: 2 U.S. Stocks to Power Up Your Portfolio

Dividend investors in Canada can consider buying these two top U.S. stocks right now to diversify their portfolios and get…

Read more »