Investors: This Little-Known Stock’s Returns Will Make Your Jaw Drop

A $10,000 investment in goeasy Ltd. (TSX:GSY) in 2009 is worth nearly $100,000 today. Here’s why there’s still loads of upside potential left.

| More on:

Many investors spend their entire careers in the large-cap world, subscribing to the axiom that a stock is best only if it has some serious size behind it.

There’s nothing necessarily wrong with this strategy. It’s very possible to make solid returns by sticking to large companies. In fact, these large companies have a funny habit of continuing to get larger no matter how big they might be today.

But I also wouldn’t take such an approach to my own portfolio. I believe investors need to be constantly scouring the TSX for smaller companies that have huge upside potential. Just one or two of these investments could be enough to really change your portfolio’s fortunes.

Don’t believe me? Check out this example of a stock that has delivered a fantastic return over the last decade.

What an investment

Back in 2009, goeasy (TSX:GSY) was a furniture retailer that specialized in financing these purchases. It’s where you’d go if you needed a new couch, kitchen table, or laptop but lacked the savings to pay for it.

Growth really exploded when the company leveraged this knowledge into a new business venture: unsecured credit for subprime borrowers. By knowing the sector, management was able to determine the opportunity created by the collapse of payday lending in Canada — a short-term loan most provinces essentially legislated out of existence. It bought the assets of a bankrupt payday lender and started offering unsecured loans at an interest rate of more than 40% annually.

No, that’s not a typo. goeasy’s signature loan really charges that much. Yet customers can’t get enough of it, which has led to impressive growth since it’s been introduced.

In its most recent quarter, goeasy passed an important milestone of having more than $1 billion lent out to customers. The total loan portfolio was under $200 million as recently as 2014. That’s an average growth rate of close to 50% annually. During that same period, the company’s earnings increased from $1.34 per share to $4.74 per share.

You might think the company’s impressive growth is about over, but it’s still a relatively small organization. Shares have a market cap of just over $900 million. It plans further expansion into avenues like loans secured against real estate and financing purchases for retailers who reject borrowers through conventional channels. These initiatives, plus further growth in its signature product, should allow the company to increase the bottom line by an additional 20-30% annually over the next few years.

And that doesn’t even include goeasy’s biggest opportunity, which is expansion into the United States.

Thanks to all this growth, goeasy has been one of the best investments you could have possibly made over the last decade. Including reinvested dividends, shares are up 879.65% since November 2009. That translates into an annual return of 25.63% per year. It’s enough to turn a $10,000 investment into one worth $99,995.

The bottom line

With shares trading at less than 10 times 2020’s projected earnings, it’s easy to argue goeasy shares still have plenty of upside potential. If earnings continue to grow by 20-30% annually and the stock’s valuation starts to resemble other growth stocks, the next decade could easily be as good as the previous one.

goeasy is the kind of stock that can really make a difference in your portfolio. There’s no guarantee it can maintain this kind of growth, but if it does, you’ll be cursing yourself for not owning it a decade from now.

Fool contributor Nelson Smith has no position in any of the stocks mentioned.

More on Dividend Stocks

dividend stocks are a good way to earn passive income
Dividend Stocks

My 3 Favourite Canadian Stocks for Passive Income

These three stocks offer a simple way to build reliable passive income over time.

Read more »

woman gazes forward out window to future
Dividend Stocks

How to Create Your Own Pension With Dividend Stocks

Find out important information about pensions, focusing on the Canada Pension Plan and how it impacts your retirement.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

A Practically Perfect TFSA Stock With a 10.3% Monthly Payout for March 2026

PGI.UN is a TFSA-friendly way to target high monthly income, but the payout only matters if the fund’s bond portfolio…

Read more »

woman considering the future
Dividend Stocks

5 Canadian Stocks Built for Buy-and-Hold Investors

These TSX dividend stars have the balance sheet strength to ride out market turbulence.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

How to Convert $25,000 in TFSA Savings Into Reliable Cash Flow

Learn how to turn $25,000 in TFSA savings into a reliable cash flow using BNS, ENB, and PPL for steady,…

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Transform Any TFSA Into a Cash-Generating Machine With Even $10,000

Turn $10,000 in a TFSA into a tax-free income engine by pairing a steady dividend grower with a higher-yield monthly…

Read more »

Canadian dollars in a magnifying glass
Dividend Stocks

BCE’s Dividend Is Under the Microscope – Here’s What I See

BCE (TSX:BCE) stock may have reduced its dividend, but it's in better shape today and could be on the path…

Read more »

AI concept person in profile
Dividend Stocks

1 Magnificent Canadian Tech Stock Down 35% to Buy and Hold for Decades

Enghouse is a profitable Canadian software company that looks cheaper now, even as it keeps generating cash.

Read more »