Canada Stock Market Investing: Better TFSA Profit Margins

Buy undervalued stocks with wide profit margins like Equitable Group Inc (TSX:EQB) for your TFSA and watch your stock market savings double in 2020.

| More on:

Fintech startups have increased the popularity of alternative lending in Canada and are taking the stock market by storm. Specifically, now that banks must take precautions to avoid sub-prime loans and risky balance sheet positions, Canadians are having a tougher time getting approved for jumbo loans. As a result, they are seeking out non-traditional financing in the booming fintech sector.

From mortgages to personal loans, there are more options than ever for middle-income Canadians to finance significant expenses, including vacations and credit card consolidation. These are typically riskier loans that carry a higher interest rate and eye-popping profit margins. Canadian investors want to find stocks with high-profit margins to maximize the returns from their investments.

When researching the profitability of stocks, it is imperative to know the overall profit margin of the corporations’ business activities. It is a reliable and straightforward way to determine whether the stock is worth your hard-earned money.

Fintech stocks report profit margins over 40%

Equitable Group Inc (TSX:EQB) is a Canadian fintech stock that provides an alternative avenue for Canadians to secure mortgages. In the past year, the stock price appreciated by over 80%, better than the market. Moreover, the stock still has room to double in value throughout 2020. 

Despite the high growth in market value last year, the stock is still undervalued with a price-to-earnings (P/E) ratio of 10. A P/E ratio of 10 means that you only pay $10 for every $1 of earnings. Typically, investors consider stocks with a P/E ratio of less than 20 to be undervalued, although it depends on the industry. 

Shareholders pay a premium above the current earnings-per-share (EPS) for stock because they also purchase future expected earnings discounted by the market rate of return. The premium you see on a P/E ratio is just another reminder that stock market investments are best over longer time frames. 

Canadian investors can pick up shares of Equitable Group for $111.14 each. At the current price, the dividend of $0.373 amounts to an annual yield of 1.26%. The dividend is low compared to other financial stocks, but the capital gain potential over next year makes this stock a strong buy to hold through 2020.

Stock market risk in your TFSA will boost your returns in 2020

Adding healthy risk to your stock market holdings is never a bad idea, although the idea might scare you a little. I’m here to tell you to be calm and take the plunge anyway on some select stocks including this one.

Goeasy Ltd (TSX:GSY) is one of the best Canadian fintech stocks to buy in 2020. The company approves riskier personal and home loans in Canada. At just under 20%, Goeasy reports a more modest, yet still sizeable, profit margin than the Equitable Group. 

In the past year, the price of Goeasy stock has surged by over 100% and could easily double in value again next year. Despite this year’s price performance, the market has still undervalued this stock at a P/E ratio of 14.64. The company is still growing; investors will continue to pile into this stock in 2020. 

Goeasy’s quarterly dividend is $0.34 per share for an annual yield of 1.82% at the current market price of $69.28. As with the Equitable Group, the dividend may be modest, but capital gains will surely outpace the market next year. Canadians who purchase stock in Goeasy for their TFSA today will thank themselves next year when they see the strong tax-free returns they earn in their stock market portfolio.

Fool contributor Debra Ray has no position in any of the stocks mentioned.

More on Dividend Stocks

four people hold happy emoji masks
Dividend Stocks

Love Income Stocks? This High-Yield Alternative to Telus Might be Worth a Look

Alaris Equity Partners Income Trust offers a high-yield of 6.6%, with the benefits of diversification, strong returns, and growth.

Read more »

Forklift in a warehouse
Dividend Stocks

2 TFSA Dividend Stocks I’d Lock In Now for Long-Term Income

TFSA investors: Shield high-yield REIT income from taxes forever. Lock in SmartCentres REIT (6.6% yield) & Granite REIT now for…

Read more »

hand stacks coins
Dividend Stocks

3 Canadian Dividend Stocks Whose Passive Income Just Keeps Climbing

Here's a group of Canadian dividend stocks investors can look to buying on dips for growing passive income.

Read more »

real estate and REITs can be good investments for Canadians
Dividend Stocks

2 Top Canadian Stocks to Buy if Rates Stay Higher for Longer

These two high-yield TSX lenders look built for “higher-for-longer” rates, with dividends supported by earnings and loans that can reprice.

Read more »

chart reflected in eyeglass lenses
Dividend Stocks

3 Impressive Dividend Stocks With Yields Reaching as High as 6.9%

These three stocks offer a mix of reliability, growth potential and compelling dividend yields, which is why they're some of…

Read more »

Concept of multiple streams of income
Dividend Stocks

3 Ultra-High-Yield Dividend Stocks I’m Still Buying

These three TSX high-yielders try to back up their payouts with real cash flow, not just a flashy headline yield.

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

A Nearly Ideal Monthly-Paying REIT With a 5.5% Yield

RioCan REIT offers a 5.5% monthly yield backed by 98.5% occupancy, record leasing spreads, and a portfolio built around stores…

Read more »

gold prices rise and fall
Dividend Stocks

The TSX Just Sent a Signal: Here Are 3 Stocks to Buy Now

The TSX is perking up again, and these three stocks look positioned for upside with real assets, earnings momentum, and…

Read more »