3 Investing Lessons From the Stock Market Crash of 1987

If you’re worried about a 1987-style market crash, consider holding income-oriented ETFs like the iShares S&P/TSX 60 Index Fund (TSX:XIU).

| More on:

In the past few weeks, global markets have taken a beating, thanks to novel coronavirus (COVID-19) fears rattling investor confidence. After sliding 3,600 points in a single week, the Dow officially entered correction territory, dropping 12% in just five days. Investors were understandably spooked.

Not only does the virus have the potential to hurt airlines, resorts and hotels, the market had already reached a frothy valuation before any of this occurred. In light of this, it would be naïve to assume that the worst is over.

However, as history teaches, “the worst” times often end up being the best times to buy stocks. Over and over again, investors who bought low during market crashes ended up winning out in the end.

The stock market crash of 1987 was one of the best examples of this phenomenon. After stock prices fell 22.6% in a single day, investors received the fright of their lives.

Yet those who were patient were able to profit massively in the end. The following are three key lessons from investors who profited after Wall Street’s worst one-day crash.

Lesson #1: Be like Buffett

Warren Buffett is a fan of repeating the maxim “Be fearful when others are greedy, be greedy when others are fearful.” After the 1987 crash, he put his money where his mouth was–literally. 

It was around this time that Buffett started building up his legendary position in Coca-Cola stock, which has since risen more than 2,000%, providing a 60% yield-on-cost for Buffett’s portfolio. By following Buffett’s advice — buying when everyone else is panicking — you can see the value of your holdings grow over time.

Lesson #2: Expect the unexpected

In the markets, you never know what will happen today, next week, or even next year. However, you do know that stocks have a strong tendency to rise over the long term.

If, during a market crash, you stock up on diversified index ETFs like the iShares S&P/TSX 60 Index Fund (TSX:XIU), you never know when they’ll recover.

It’s even possible you could buy on a 20% dip and see your shares fall further. However, you do know that, over the long run, you’ve got the wind at your back.

Lesson #3: Don’t expect things to turn around overnight

A final thing to keep in mind is that you need to be patient when investing during a market crash. While some crashes correct themselves quickly, others don’t.

After the market crash of 1987, it took nearly a year for stocks to get back to their previous highs. It took even longer after the tech bubble crash, and longer still after the great crash of 1929.

This is yet another reason to consider investing in diversified index ETFs like XIU. With individual stocks, there’s always the possibility that a given economic trend could do serious, lasting damage to your holdings.

With a fund like XIU, on the other hand, you know that you’ve got a diversified slice of the economy that’s likely to grow over time. At present, XIU has an MER of just 0.18%, making it a efficient, affordable way to get a piece of the Canadian markets that you can “set and forget” for the long haul.

Fool contributor Andrew Button owns shares of iSHARES SP TSX 60 INDEX FUND.

More on Dividend Stocks

Colored pins on calendar showing a month
Dividend Stocks

How to Build a Paycheque Portfolio With 2 Stocks That Pay Monthly

These monthly dividend stocks are backed by durable business models, steady revenue and earnings growth, and sustainable payouts.

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

How to Use Just $20,000 to Turn Your TFSA Into a Reliable Cash-Generating Machine

Given their stable and reliable cash flows, high yields, and visible growth prospects, these two Canadian stocks are ideal for…

Read more »

stock chart
Dividend Stocks

The Canadian Dividend Stock I’d Turn to First When Markets Start Getting Difficult

This Canadian dividend stock has defensive earnings and resilient cash flow supporting its payouts in all market conditions.

Read more »

concept of real estate evaluation
Dividend Stocks

2 High-Quality Canadian Stocks I’d Buy in This Uncertain Market

Two high-quality Canadian stocks could help you stay invested through volatility without guessing the next headline.

Read more »

dividend growth for passive income
Dividend Stocks

With Rates Going Nowhere, Here’s 1 Canadian Dividend Stock I’d Buy Right Now

Here's why this Canadian dividend stock is one of the best investments to buy now, regardless of what happens with…

Read more »

people ride a downhill dip on a roller coaster
Dividend Stocks

3 Canadian Stocks I’d Buy Before Volatility Returns

These three TSX stocks look like “pre-volatility” holds because they pair durable cash flow with tangible value support and businesses…

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

How a $10,000 TFSA Investment Could Be Set Up to Generate Steady Cash Flow 

Maximize your savings with a TFSA. Learn how to invest and generate cash flow instead of using it as a…

Read more »

stock chart
Dividend Stocks

If Market Turbulence Is Coming, These 2 TSX Stocks Could Offer Some Shelter

Reliable TSX stocks aren't just the best stocks to own during market turbulence; they're the best stocks to buy and…

Read more »