Buy Dollarama (TSX:DOL) Stock Now Before it Takes Off

Dollarama Inc. (TSX:DOL) is a defensive growth stock that deserves a much higher multiple given where we’re at in the market cycle.

| More on:

Dollarama (TSX:DOL) stock has mostly recovered from the coronavirus market crash that started February 20. As one of Canada’s best defensive growth stocks to prepare for the coming recession, the stock ought to be trading at a meaningful premium to most other growth stocks, but at today’s levels, the stock looks pretty undervalued considering its recession resilience and promising long-term growth profile.

A great bet for the “trend-to-thrift” shift

Fellow Fool contributor Ryan Vanzo thinks that Dollarama stock is your best bet in today’s market, touting the stock as a terrific way to play the “trend-to-thrift” shift that tends to kick in after severe economic downturns.

“Following the 2008 financial crash, retail spending experienced a structural shift — a transition that eventually became known as the trend-to-thrift. That is, consumers across the board shifted their spending toward cheaper outlets.” said Vanzo. “Here’s the thing: the trend-to-thrift is about to happen all over again, but this time, the trajectory could be much stronger. Due to the coronavirus, millions of Canadians are out of work — and ongoing oil collapse could add even more pressure.”

I think Vanzo is right on the money when it comes to Dollarama. Given the unprecedented rise in unemployment as a result of the coronavirus crisis, many Canadians are going to need every dollar to go that much further. And with one of the best value propositions in Canada, Dollarama is going to step in and fulfill the increased demand for discounted bare necessities.

The tune has changed on Dollarama stock

In many prior pieces, I’ve slammed Dollarama for being a ridiculously expensive stock that was quickly becoming a victim of its own past success. Back before Dollarama stock’s first vicious correction, when the bull market was roaring loud in 2018, I’d urged investors to ditch the stock, as meagre growth prospects didn’t warrant the then high price of admission.

The stock lost around half of its value from peak to trough, as investors reset their sky-high expectations on the stock. Clearly, nobody was willing to pay over 30 times trailing earnings for a stock that was at risk of transforming from a growth darling into a stalwart in the midst of one of the strongest economies in recent memory. Indeed, the income effect probably contributed to slowing same-store sales comps.

With the economy poised to enter a severe recession (or even a depression), Dollarama is in a spot to experience off-the-charts comps. Once the pandemic passes and social-distancing measures ease, Dollarama will be back to regular hours, and Canadian consumers will likely be flocking to its stores in record numbers.

At the time of writing, Dollarama trades at 19.1 times next year’s expected earnings and just 3.5 times sales, both of which are lower than the stock’s five-year historical average multiples of 22.4 and 4.4, respectively. I don’t think the stock is priced appropriately for the coming sales surge and believe that the stock could be on its way towards $60 by year-end.

Foolish takeaway on Dollarama stock

Sure, Dollarama still has some longer-term growth challenges, as it looks to expand into new markets, but given where we’re at in the market cycle, I’d still say the stock is far too cheap given the profound intermediate-term tailwinds that could help the discount retailer blow away the numbers.

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Stocks for Beginners

Couple working on laptops at home and fist bumping
Stocks for Beginners

The Stocks I’d Choose First If I Had $1,000 to Put to Work Right Now

A $1,000 tax refund can be enough to buy into two TSX names with momentum: one steadier and one higher-octane.

Read more »

chart reflected in eyeglass lenses
Stocks for Beginners

2 TSX Stocks I’d Move Quickly to Buy the Next Time Markets Pullback

These two TSX stocks are some of the best long-term investments in Canada, making them top picks to buy when…

Read more »

young adult uses credit card to shop online
Stocks for Beginners

The 3 TSX Stocks I’d Be Most Eager to Buy at This Very Moment

These three TSX stocks stand out for their strong growth and long-term potential.

Read more »

Forklift in a warehouse
Dividend Stocks

How a $10,000 Investment in This Dividend Stock Could Generate $32 a Month in Passive Income

Granite REIT could turn a $10,000 investment into steady monthly cash flow from warehouses and logistics properties.

Read more »

up arrow on wooden blocks
Stocks for Beginners

The Smartest TSX Stocks to Buy Before the Next Big Market Move

These three TSX software stocks offer different ways to position for a rebound in growth stocks.

Read more »

Woman checking her computer and holding coffee cup
Stocks for Beginners

With Rates on Hold, Here’s How I’d Position My TFSA Right Now

TD Cash Management ETF (TSX:TCSH) might be a great tool for cash reserves as the Bank of Canada considers its…

Read more »

trading chart of brent crude oil prices
Dividend Stocks

3 Stocks to Buy on the TSX Before the Next Oil Spike

These three TSX energy stocks offer different ways to profit if oil prices spike again.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Stocks for Beginners

2 Canadian Stocks to Buy Before Economic Fears Fade

These two Canadian food companies could be smart buys while investors still feel uneasy about the economy.

Read more »