ALERT: Is Shopify (TSX:SHOP) Stock a Buy at $1,255?

Shopify (TSX:SHOP)(NYSE:SHOP) stock has dipped 11% from its all-time high. Is this dip a pullback before another rally or is it the beginning of the stock’s downtrend?

| More on:

Did you notice? Shopify (TSX:SHOP)(NYSE:SHOP), the hottest stock of the Toronto and New York Stock Exchange, dipped 11%, or $157, in the last one week. There are many theories on why the stock dipped.

Some analysts say that investors are becoming uncomfortable with Shopify’s skyrocketing valuation of 90 times its sales per share. Jefferies Financial Group global equity strategist Sean Darby compared the current market conditions to the 2000 tech bubble and anticipated a tech stocks sell-off after the four-month rally.

I believe that Shopify stock is falling just because investors are cashing out some profits before the second-quarter earnings. Shopify is not in a tech bubble, as its growth prospects continue to remain strong.

Shopify stock’s momentum

In the last seven days, the tech-heavy NASDAQ Composite Index fell 1.4%. Tech stalwarts like Google and Amazon fell 2% and 6.8%, while virus stocks like Zoom Video Communications and Shopify fell over 10%. But this decline doesn’t imply a sell-off. The two virus stocks saw some correction in early June only to rise over 25% and 40% in the next 30 days.

This is a perfect opportunity for you to buy Shopify and rake in some double-digit growth in the short-term. The stock’s Relative Strength Index (RSI) has declined from the overbought territory (of above 70) to normal trading (of 50).

Previously, I discussed that there are more buyers than sellers for Shopify, because of which buyers are paying a hefty premium of around $100 to buy the stock.

In the last week, more sellers have emerged and the trading volume has increased. If Shopify stock repeats the June trend, it could fall for two weeks and rise high-single-digit on any positive news. You could see some stock rally ahead of its second-quarter earnings release on July 29.

If you buy the stock at around $1,200-$1,255 price range, you will gain when the stock is once again overbought. But such high gains come with the risk that the stock does not recover to the $1,300 range. To understand what is at stake, I have put forth the bull and the bear scenario for the stock.

The bull scenario for Shopify

Shopify has emerged as the e-commerce platform of choice for both American and Canadian retailers. American brands like Walmart and Chipotle Mexican Grill have partnered with Shopify. A large enterprise customer brings premium longer-term subscriptions and high transaction volumes, which significantly boosts Shopify’s revenue. The broader reach of the Shopify platform in the COVID-19 pandemic will accelerate its slowing revenue growth rate.

The Canadian government has also partnered with the e-commerce platform to execute the “Go Digital Canada” program. Under the program, Shopify will provide small merchants a 90-day free trial to its platform, a tap and chip reader, and free access to its point-of-sale (POS) pro plan for physical retailers until October 31.

The program will not provide financial backing, but it will help Shopify reach out to a wide range of small businesses. The next challenge would be for the company to convert these free trials into paid customers.

Although investors have already priced in the next seven years sales, this may not be the end of Shopify’s rally. If the company’s revenue doubles in the second quarter, and it announces new enterprise customers, the stock could grow another double-digit.

The bear scenario for Shopify

While there are reasons to be bullish on Shopify, the truth is that the future is uncertain. The e-commerce wave has given rise to many competitors. Rival BigCommerce is preparing to launch its initial public offering (IPO) on the NASDAQ stock exchange.

The tech industry has seen new entrants beat the leaders in their own game. For instance, Apple’s iPhone put BlackBerry out of the smartphone business. Tech stocks give you handsome returns for taking the risk of future uncertainty.

Foolish takeaway

At present, Shopify’s bull case is stronger than the bear case. BigCommerce is not big enough to takeaway Shopify’s glory anytime soon. If you buy the stock now and it rallies to a new high, you could gain around $150-$200 per stock.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Fool contributor Puja Tayal has no position in any of the stocks mentioned. David Gardner owns shares of Alphabet (A shares), Alphabet (C shares), Amazon, Apple, and Chipotle Mexican Grill. Tom Gardner owns shares of Alphabet (A shares), Alphabet (C shares), Chipotle Mexican Grill, Jefferies Financial Group Inc., Shopify, and Zoom Video Communications. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, Apple, Chipotle Mexican Grill, Jefferies Financial Group Inc., Shopify, Shopify, and Zoom Video Communications. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: short January 2022 $1940 calls on Amazon, long January 2022 $1920 calls on Amazon, and short August 2020 $130 calls on Zoom Video Communications.

More on Tech Stocks

man looks surprised at investment growth
Dividend Stocks

3 Ridiculously Cheap Canadian Dividend Stocks to Buy Now and Hold for Years

These three Canadian dividend stocks look unusually cheap for different reasons, and each could rebound if today’s problems ease.

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Dividend Stocks

This Beaten-Down TSX Stock Yields 4.5%, and I’d Double Down for $448 Today

A profitable, cash-rich software company is yielding 4.5% while trading 38% below its high, and management is buying back shares.

Read more »

technology moves fast
Tech Stocks

IonQ vs. Quantinuum vs. Infleqtion vs. Rigetti vs. D-Wave: Which Is the Best Quantum Computing Stock to Bet On?

Quantum computing could be the next big technological innovation.

Read more »

abstract visualization of digital data processing
Tech Stocks

Celestica Stock vs. Poet Stock : Which Is the Better Buy?

Celestica is already profiting from today’s AI data-centre buildout, while POET is a high-upside bet that still has to prove…

Read more »

Abstract Human Skull representing AI
Dividend Stocks

This AI Stock Is Down 13%, but Could Be the Safest One Out There

AI stocks can look unstoppable until investors remember that great demos don’t always equal durable profits.

Read more »

AI image of a face with chips
Tech Stocks

2 Canadian Stocks That Could Turn $20,000 Into $200,000

A $20,000 investment can become $200,000 with enough time, compounding, and two businesses that keep growing.

Read more »

woman checks off all the boxes
Tech Stocks

The 1 Number Tech Investors Should Watch

Shopify’s Rule of 40 score of 52 shows it’s pairing fast growth with real cash generation, but the stock’s valuation…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Invest $7,000 in This Tech Stock Before the AI Boom Hits Canada

Canada’s AI boom may be less about flashy startups and more about the unglamorous companies helping businesses adopt AI safely.

Read more »