January Stock Market Crash: Stocks I’m Looking to Buy on a Pullback

Goodfood Market Corp. (TSX:FOOD) or Shopify Inc. (TSX:SHOP)(NYSE:SHOP) could be top stocks to buy on a January stock market crash.

| More on:

What a brutal start to the new year, with the broader markets tanking viciously while the TSX Index rallied modestly. In numerous pieces, I warned investors that the stock market was ripe for a vicious, unforgiving correction. While it’s too soon to tell if the recent weakness witnessed yesterday is the start of something more ominous, now is a good time to prepare a shopping list of TSX stocks to buy on such a pullback.

The new year means another $6,000 worth of TFSA contributions you’ll be allowed to make. A correction would be nothing short of a late Christmas gift (most Christmas gifts were late this year anyway due to COVID-induced shipping delays) courtesy of Mr. Market. The S&P 500 may be off just under 2% from its all-time high hit on Monday’s intraday session. Still, since everything seems to happen faster and more viciously in this pandemic-plagued market, I wouldn’t at all be surprised if stocks reached correction territory in just a handful of trading sessions.

Moreover, with a considerable amount of margin debt rising in recent months, one should actually expect the next correction to be a sharp one, perhaps a historically sharp one. In 2020, we witnessed one of the fastest +30% plunges ever and one of the best months of November in decades.

Just because the page has been turned on 2020 doesn’t mean the volatility is gone. In fact, the return of volatility could hit unprepared investors on the chin, just like the 2018 post-melt-up correction that blew up the volatility index.

In the January-February run-up of 2018, it certainly seemed like stocks could only go up. But that all changed in just days when Mr. Market clawed back the gains from beginners who got in when the broader markets showed signs of melting up on the back of the Trump administration’s corporate tax cuts.

crashing stocks

Image source: Getty Images

Could a reopening trade reversal be in the cards in 2021?

If we are in for a January stock market crash or correction, investors should get ready to put their excess cash to work. I’d personally look to pandemic-resilient growth stocks like Goodfood Market (TSX:FOOD) or Shopify on a dip.

Both names have been riding high on pandemic tailwinds, and they could have another year worth of such tailwinds, should unrealistic 2021 recovery expectations be shot down due to vaccine logistical challenges or mutated variants of COVID-19. Such a 180-degree reversal of sentiment could spark a reopening rotation reversal that could propel some of 2020’s biggest winners to even greater heights.

Even if Shopify plunges in a broader correction, the stock will remain absurdly expensive. For more value-conscious investors, Goodfood Market may be a compelling bet. The stock market was on a tear in 2020. Despite soaring over 290% last year, shares still trade at a ridiculously low 2.5 times sales.

The fear is that a post-COVID world would cause significant sales pressures, as shut-in Canadians hit the pause button on their meal-kit subscriptions or cancel them altogether. While such a post-COVID hangover is likely to hit the stock, Goodfood remains a compelling COVID hedge at a reasonable price.

Foolish takeaway

If the reopening trade reversal ends up being the theme that defines the first half of 2021, pulled-back pandemic-resilient stocks like Goodfood and Shopify could be in a class of winners that’ll keep on winning in the new year. Both companies are firing on all cylinders and are the ultimate quarantine plays for investors looking to hedge against the new slate of COVID-19 risks.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Shopify. The Motley Fool recommends Goodfood Market.

More on Tech Stocks

Abstract technology background image with standing businessman
Tech Stocks

Canada’s Homegrown Quantum Stock Just Got More Interesting After Pulling Back

Canada-founded D-Wave is one of the most talked-about, high-risk contenders in quantum computing.

Read more »

woman considering the future
Tech Stocks

2 Cheap Tech Stocks to Buy Right Now

Shopify (TSX:SHOP) and Constellation Software (TSX:CSU) have crashed quite a bit, but, eventually, things will get overdone.

Read more »

moving into apartment
Tech Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be It

Looking for the best stock to buy and hold? Discover why Shopify is a long-term winner in the e-commerce space.

Read more »

looking backward in car mirror
Tech Stocks

1 Magnificent Canadian Tech Stock Down 63% to Buy and Hold for Decades

Gatekeeper Systems stock is down 63% from its highs, but the AI-powered transit safety company has major tailwinds. Here's why…

Read more »

gold prices rise and fall
Tech Stocks

The Only 3 Stocks I’d Consider Buying in March 2026

March 2026 presents unique stock opportunities amid AI spending and geopolitical tensions. Learn which stocks to watch.

Read more »

young adult uses credit card to shop online
Tech Stocks

Shopify Stock Is Still 35% Cheaper Today, And It’s Still a Forever Hold

Shopify is no longer a hype-only story. The business is bigger -- and generating meaningful cash flow.

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

2 Canadian AI Stocks Poised for Significant Gains

These two Canadian stocks are showing real strength in the AI space, and they’ve got the numbers to back it…

Read more »

Dividend Stocks

The Best Canadian Stocks to Own During a Trade War

In the face of tariffs, Canadian stocks with scale, pricing power, or defence-linked demand can hold up better than most.

Read more »