Shopify (TSX:SHOP): Should You Buy as the Stock Market Plunges?

Shopify (TSX:SHOP)(NYSE:SHOP) stock is tanking as markets crash, but here’s why it may be too hard to attempt to catch the name on the way down.

| More on:

Is the stock market about to crash, or is this just another healthy correction, one that’s needed to keep the bull market alive for many years to come? It’s impossible to know. When do we start labelling a market correction as a market crash? When it hits bear market territory? Or could it already qualify as one, given so many high-growth stocks have already crashed, shedding well over 50% of their value?

online shopping

Image source: Getty Images

Shopify stock: Case of wonderful company with a hefty multiple

With so much damage in the tech sector, I’d argue that many high-multiple stocks have already crashed and are at risk of crashing further, leaving recovery prospects further and further out of reach. Indeed, Shopify (TSX:SHOP)(NYSE:SHOP) stock is one of many “sexy” names that surged to the very top of the TSX Index, only to come crashing down violently, surrendering top spot back to a Canadian bank.

Shopify is a wonderful revenue growth business. There’s no denying that. Its management team? Top notch. That said, the market environment just does not care for “sexy” sales growth stories as much as it used to. The painful valuation reset shows us that sometimes “giving in” and scooping up unprofitable growers at any price is not a formula for success in markets. Cathie Wood’s ARK funds are down around 60% from their peak. That’s a brutal decline, and, unfortunately, the pain may not be over yet, given she owned some of the fastest flyers in the stock market.

I see no reason to jump in front of a falling knife right now. Shopify is a wonderful business. Make no mistake. But the valuation? It was alarmingly high, as I’d warned in prior pieces. Even the best business in the world can have a stock that’s not buyable if the valuation isn’t in the right spot.

With Shopify stock in free fall, I’d much rather look to other areas of the market right now, because, like it or not, I’m not even so sure SHOP stock is cheap here, even after its violent decline in excess of 60%. From a price-to-sales basis, it’s still expensive. Personally, I’d wait for volatility to calm before touching any such expensive growth stocks here, with rates likely to surge much higher through 2024.

Too soon to try and be a hero as the stock market corrects further?

Instead of trying to be a hero by catching the bottom in a hot-gone-cold stock like Shopify, I’d much rather pick up shares of a dividend-growth hero with a relative margin of safety. Indeed, I’d much rather buy shares of a profitable company with a predictable earnings growth trajectory than reach for speculations that could be the “next big thing.” Indeed, Warren Buffett’s approach could have saved many speculators and new investors from their emotions.

If you took a hit from chasing growth, it’s not too late to correct your portfolio. You don’t need to liquidate it, but with future purchases, you should look to diversify into value plays, rather than doubling down many times over in the names crashing so hard. Although Shopify stock will eventually hit bottom, those with the courage to chase it here should understand the stakes. They’re higher than ever, with analysts rushing to adjust their price targets accordingly.

Personally, I’d much rather buy Shopify stock on the way up, well after the volatility has calmed down. Whether that’s in a month, a quarter, or longer, I wouldn’t want to catch a falling knife right now, because it can really hurt if you get it wrong!

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool owns and recommends Shopify.

More on Investing

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

How to Use Your TFSA to Bring in $49 a Month Starting With Only $15,000

Explore the benefits of a $15,000 TFSA and learn how to maximize your investment potential with smart strategies.

Read more »

A person builds a rock tower on a beach.
Dividend Stocks

How to Build a Balanced TFSA Focused on Income and Capital Gains

This strategy can deliver decent returns while also reducing risk for investors.

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

How to Use Your TFSA to Average $2,650 Per Year in Tax-Free Passive Income

Are you wondering how you can generate over $2,500 of tax-free passive income? Use this TFSA model portfolio to hit…

Read more »

woman checks off all the boxes
Dividend Stocks

This TSX Dividend Stock Is Down 20% and Worth Holding for Decades

Nutrien’s 16% drop has pushed its yield above 1.8%, just as fertilizer demand stays essential for feeding the world.

Read more »

pig shows concept of sustainable investing
Dividend Stocks

How to Use a TFSA to Bring in $500 a Month Completely Tax-Free

A high-yield TFSA ETF like ZWC can turn accumulated contribution room into a tax-free $500 monthly income stream.

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

How to Turn Your TFSA Into an $83-a-Month Cash-Generating Machine

Turning your TFSA into a monthly income machine starts with owning the right dividend stocks, and these two REITs could…

Read more »

Warning sign with the text "Trade war" in front of container ship
Dividend Stocks

The Best Canadian Stocks to Own in a Trade War

As trade tensions between Canada and the U.S. keep escalating, these two Canadian stocks look well-positioned to deliver stability and…

Read more »

Happy golf player walks the course
Dividend Stocks

How to Turn Your 2026 TFSA Contribution Into $55 in Monthly Cash

Here are two TSX monthly dividend stocks that combine reliable payouts with strong operating momentum and long-term growth potential for…

Read more »