Could Investing in goeasy Stock Help Make You a Millionaire?

goeasy (TSX:GSY) stock is a great buy for income and total-return investors during market downturns. It could help you become a millionaire!

| More on:

goeasy (TSX:GSY) is a rare kind of stock on the TSX for avid investors. It has paid decent dividend income while providing exceptional growth. In the last 10 years, goeasy stock’s total return has been on par with that of Constellation Software, one of the best-performing stocks on the TSX. This also makes goeasy stock one of the best to own.

Here’s how an initial $10,000 investment has grown in the growth stocks in the last 10 years. Dividend income of about $30,000 was a part of goeasy stock’s returns in this period!

CSU Total Return Level Chart

CSU and GSY Total Return Level data by YCharts

Moreover, goeasy has beaten Constellation Software’s returns in the last three- and five-year periods. The former stock comes with higher volatility. History indicates that it could be the perfect time to add shares after goeasy stock has substantially corrected. Feel free to choose different periods in the chart below to get a sense of goeasy stock’s volatility.

goeasy stock could help make you a millionaire: Here’s how!

In the last two recessions, namely the 2020 global coronavirus pandemic and 2007-08 global financial crisis, goeasy stock experienced substantial declines. Around those times, there was capital tightening. And it was the best time to accumulate shares in the high-growth stock after a massive selloff.

An initial investment of $10,000 in goeasy stock 14 years ago in 2008 has grown to approximately $128,750. That’s a total return of 20% per year. Another way for investors to look at the wealth-creation potential is using the Rule of 72, which approximates that it’d take investors 3.6 years to double their money on a annualized return of 20%. That is a lightning-fast doubling rate!

If you bought goeasy stock at the pandemic market crash bottom in March 2020, you could have pocketed total returns of 68% per year. This investment doubled investors’ money in about a year and almost quadrupled investors’ money in two years and seven months.

The point is not to stress how long it’d take to double your money but to back up the truck on goeasy stock during meaningful corrections, particularly during recessions. An RBC report forecasts that a recession will hit Canada as soon as the first quarter of 2023.

The goeasy business

goeasy is the largest non-prime lender in Canada. More than 30 years ago, it originally began with lease-to-own financing offerings for home entertainment products, computers, appliances, and household furniture. In 2006, it started offering personal loans and home equity loans as well. Last year, it acquired LendCare, which was established in 2004 and provides point-of-sale financing across more than 4,000 merchant partners.

The Foolish investor takeaway

At $106.81 per share at writing, goeasy stock is discounted by about 20% from its long-term normal price-to-earnings ratio. Analysts believe the business can grow its earnings per share by 25% per year over the next couple of years. Furthermore, it provides a nice initial yield of 3.4% today. It’s also a Canadian Dividend Aristocrat with a 17-year dividend-growth rate of 17.3%.

Let’s say we target a conservative total return of 20% per year going forward. An investment of $10,000 would take about 25 years and three months to transform into $1,000,000. If you are able to save and invest an additional $1,000 each month for the same returns, you’d arrive at $1,000,000 in fewer than 15 years.

The bottom line is that under the Foolish investing philosophy, goeasy is a great addition to a diversified investment portfolio. Particularly, investors should consider building a position during market downturns for accelerated long-term growth.

Fool contributor Kay Ng has a position in goeasy. The Motley Fool recommends Constellation Software. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Piggy bank on a flying rocket
Stocks for Beginners

Where to Invest Your $7,000 TFSA Contribution for Long-Term Gains

Looking for where to allocate your TFSA contribution? Here are two options to direct that $7,000 where it will give…

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Dividend Stocks

1 Canadian Stock Ready to Surge in 2026 and Beyond

Open Text is a Canadian tech stock that is down 40% from all-time highs and offers a dividend yield of…

Read more »

A plant grows from coins.
Dividend Stocks

3 Reasons I’ll Never Sell This Cash-Gushing Dividend Giant

Here's why this dividend stock is one of the most reliable companies in Canada, and a stock you can hold…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

Invest $30,000 in 2 TSX Stocks and Create $1,937 in Dividend Income

These TSX stocks have high yields and sustainable payouts, and can help you generate a dividend income of $1,937 annually.

Read more »

A meter measures energy use.
Dividend Stocks

What to Know About Canadian Utility Stocks in 2026

Here's how much potential Canadian utility stocks have in 2026, and whether they're the right investments to help shore up…

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

1 Incredibly Cheap Canadian Dividend-Growth Stock to Buy Now and Hold for Decades

With this top dividend-growth stock trading 40% off its 52-week high, and offering a yield of 4.4%, it's easily one…

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

Here’s How Much a 40-Year-Old Canadian Needs Now to Retire at 65

If you invest in iShares S&P/TSX 60 Index Fund (TSX:XIU), you'll likely be able to retire at 65.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Top TSX Income Stocks to Start Your 2026

If you are looking for income-producing stocks on the TSX, here are four growing dividend stocks to buy.

Read more »