Today’s Students Have it Harder Than Their Parents: Here’s How to Get Ahead

Students are facing more financial challenges but could be better prepared. One survey found out exactly what’s going on.

| More on:

A new survey from Toronto-Dominion Bank Group has shed light on the financial challenges faced by Canadian students today, revealing stark contrasts with previous generations. The survey, which interviewed over 1,000 randomly selected Canadian adults who have attended a university, college, or technical school, not only highlighted the increased affordability struggles faced by today’s students but also uncovered intriguing generational differences in financial attitudes.

What the survey found

The survey highlighted a significant shift in the financial mindset of students, driven in part by recent economic challenges. Gen-Z respondents, in particular, are showing a more proactive approach to financial planning, with 40% of them indicating that they think about their long-term financial future when entering post-secondary education. This is in stark contrast to Millennials (18%) and Gen-X (11%).

The survey also revealed that the majority of former students (59%) would choose to consult with their bank or financial institution for trusted advice. Notably, Gen-Z respondents were more inclined to trust social media for financial advice (21%), while only 7% of Millennials and 2% of Gen X respondents did so.

How students can start preparing

In light of these findings, it’s crucial for Canadian students to take proactive steps to secure their financial futures. To do this, there are a few ways to prepare.

First off, create a comprehensive budget that includes all sources of income (scholarships, work, family support, and student loans) and subtract your expenses, such as tuition, fees, books, food, and rent. Banks usually provide useful tracking tools to track spending and create budgets to help students budget effectively throughout their academic journey.

Secondly, it’s never too early to start building credit. While Gen-Z respondents were less aware (12%) of the benefits of building a strong credit score, it’s essential for students to understand the advantages of responsible credit management, even through small payments.

Then, start saving by opening a savings account with your banking institution. If you use one that’s meant for students, you can automatically grow your savings with each debit card purchase.

Finally, invest!

In addition to taking proactive financial planning measures, investing can be a powerful tool for long-term growth. One investment option to consider is iShares S&P/TSX 60 Index ETF (TSX:XIU). XIU seeks to replicate the performance of the S&P/TSX 60 Index, which comprises 60 of the largest and most liquid Canadian companies.

XIU has several attractive features for investors:

  • Low management expense ratio (MER): As of the time of writing, XIU has an MER of 0.18%. This means that investors are not burdened with high management fees, allowing them to keep a larger portion of their returns.
  • Dividend yield: XIU offers a competitive dividend yield of 3.13%, providing investors with regular income in addition to potential capital appreciation.
  • Diversification: Investing in XIU provides exposure to a diversified portfolio of leading Canadian companies, reducing individual stock risk.

Investing in XIU can be a smart long-term strategy, especially considering past recommendations from financial analysts. Historically, Exchange-traded funds (ETF) like XIU have been favoured by experts for their cost efficiency, diversification benefits, and the potential for solid returns over time.

Bottom line

The TD Bank Group survey underscores the pressing need for Canadian students to prioritize financial planning and seek trusted advice from their financial institutions. Gen-Z students, in particular, are taking a more proactive approach to securing their financial futures.

In addition to these measures, investing in ETFs like XIU can offer long-term growth potential. With a low MER, competitive dividend yield, and a history of positive analyst recommendations, XIU represents an appealing investment option.

In these challenging economic times, taking action now to secure your financial future is not just wise but essential. By combining prudent financial planning with smart investment choices, students and young adults can navigate the financial landscape with confidence and build a brighter future.

Fool contributor Amy Legate-Wolfe has positions in Toronto-Dominion Bank. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

diversification and asset allocation are crucial investing concepts
Dividend Stocks

These Are Some of the Top Dividend Stocks for Canadians in 2026

These stocks deserve to be on your radar for 2026.

Read more »

The sun sets behind a power source
Dividend Stocks

Down 60%, This Dividend Stock is a Buy and Hold Forever

Algonquin’s refocus on regulated utilities and a reset dividend could turn a bruised stock into a steadier income play if…

Read more »

space ship model takes off
Dividend Stocks

1 Canadian Stock to Rule Them All — No Need to Find Them in 2026

This stock is so entrenched, so diversified, and so durable that it can sit at the centre of a portfolio…

Read more »

top TSX stocks to buy
Dividend Stocks

TFSA: 2 Discounted Dividend Stocks to Buy for Passive Income

These companies have increased dividends annually for decades.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

Put $10,000 to Work to Earn $1,219 in Annual Passive Income

Do you have $10,000 for passive TFSA income? Manulife and Firm Capital can deliver reliable, tax-free cash flow without chasing…

Read more »

senior relaxes in hammock with e-book
Dividend Stocks

2 Easy Canadian Stocks to Buy With $1,500 Right Now

A $1,500 capital investment is enough to buy two easy Canadian stocks and build a high-performance portfolio.

Read more »

delivery truck leaves shipping port terminal
Dividend Stocks

1 Outstanding TSX Stock Down 33% to Buy and Hold Forever

Add this TSX stock to your self-directed investment portfolio and capitalize on the temporary pullback that has made it an…

Read more »

Concept of multiple streams of income
Dividend Stocks

How to Upgrade Your Dividend Portfolio for 2026

2026 is just a few days away. For those Investors looking to seriously upgrade their dividend portfolio, now is the…

Read more »