Dividend Stock goeasy is Down 9%: Time to Buy?

Goeasy stock (TSX:GSY) declined by 9% in the last month, providing the potential for some value after climbing 52% in the last year.

| More on:

Few dividend stocks out there offer an opportunity for massive growth, while still providing stable dividends. And yet when it comes to these companies, goeasy (TSX:GSY) stock springs to mind. Shares of goeasy stock are up 52% in the last year after all!

However, shares are still down compared to 52-week highs of $180 per share. In that respect, goeasy stock is down about 9%. That could mean there is an opportunity for growth seekers, and a higher dividend. So let’s look at whether this is a deal waiting for investors to eat it up.

Why it’s worth it

If you’re considering goeasy stock, then we can certainly dig into why this would be a great opportunity for investors. First and foremost is the company’s strong financial performance. Goeasy has a history of strong loan originations and revenue growth. This has resulted in strong profits, as well as positive cash flow.

The company also holds significant market share in the non-prime lender market, making it a stable long-term investment as well. What’s more, economic conditions have actually been favourable for the stock. Goeasy tends to offer lower rates than prime lenders, making it attractive to those seeking loans for a low price.

What’s more, investors with a higher risk tolerance could be attracted to greasy stock for the potential of these high returns. While this may include some volatility in the next year, overall goeasy stock should continue to grow. All while providing a strong dividend yield at 2.84% as of writing.

Notes to consider

Now goeasy stock is definitely a strong choice for long-term income. However, there are hurdles that should also be considered by investors. For instance, goeasy stock is subject to credit risk, with economic downturns or changes in consumer behaviour potentially leading to higher defaults on loans. This could impact company performance, though it hasn’t quite yet.

Furthermore, goeasy is subject to various regulations and compliance requirements. This includes the recent change to the annual percentage rate (APR) to 35%. Goeasy stated that this should get rid of some of its competition, and welcomed the change, but time will tell if it affects the company’s bottom line.

Furthermore, there’s really only so much room for the company to grow within Canada. While the lender has expanded from home and appliance loans to financial loans, it still has banks and credit unions as competition. So to keep up its huge growth, it may need to look internationally. And that comes with its own risks and hurdles.

Is goeasy stock peaking?

Overall, it doesn’t look as if goeasy stock has peaked. In fact, the next three years should see another round of solid growth when the market downturn comes to an end. For certain, after that time the company will need to identify further growth opportunities. For now though, it remains a strong stock that offers some value while down 9%, with a dividend that remains strong and supported by the stock.

Fool contributor Amy Legate-Wolfe has positions in goeasy. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

2 Dividend Stocks Worth Owning Forever

These dividend picks are more than just high-yield stocks – they’re backed by real businesses with long-term plans.

Read more »

House models and one with REIT real estate investment trust.
Dividend Stocks

3 Top Canadian REITs for Passive Income Investing in 2026

These three Canadian REITs are excellent options for long-term investors looking for big upside in the years ahead.

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

Use Your TFSA to Earn $184 Per Month in Tax-Free Income

Want tax-free monthly TFSA income? SmartCentres’ Walmart‑anchored REIT offers steady payouts today and growth from residential and mixed‑use projects.

Read more »

dividends can compound over time
Dividend Stocks

Passive Income: Is Enbridge Stock Still a Buy for its Dividend Yield?

This stock still offers a 6% yield, even after its big rally.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Dividend Stocks

3 Ultra Safe Dividend Stocks That’ll Let You Rest Easy for the Next 10 Years

These TSX stocks’ resilient earnings base and sustainable payouts make them reliable income stocks to own for the next decade.

Read more »

senior couple looks at investing statements
Dividend Stocks

What’s the Average TFSA Balance for a 72-Year-Old in Canada?

At 70, your TFSA can still deliver tax-free income and growth. Firm Capital’s monthly payouts may help steady your retirement…

Read more »

man looks surprised at investment growth
Dividend Stocks

1 Oversold TSX Stock That’s So Cheap, it’s Ridiculous

This “boring” utility looks oversold, Fortis’s 50-year dividend growth and regulated cash flows could make today’s price a rare buy…

Read more »

Financial analyst reviews numbers and charts on a screen
Dividend Stocks

1 Magnificent Canadian Dividend Stock Down 18% to Buy and Hold for Decades

This top TSX energy stock offers an attractive dividend yield and decent upside potential.

Read more »