Beginner Investors: How to Make Money in Stocks (It’s Easier Than You Might Think)

New investors should start with dividend stocks that tend to increase their earnings and dividends over time.

| More on:
investment research

Image source: Getty Images

For Canadians who are new to stock investing, it can be overwhelming to get started. Warren Buffett, one of the best investors of our time and a self-made multi-billionaire, has a number one rule for investing: don’t lose money. Buffett takes a value investing approach, targeting to buy wonderful businesses at good valuations. You can learn to invest like Warren Buffett here.

Simply put, you can make money in stocks from capital gains and dividends.

Capital gains: Sell stocks at a higher price than your purchase price

You can book a profit from capital gains if the shares of your stocks go up. So, if you bought a stock for $5 per share and it rises to $10 per share, you could sell your shares for a capital gain of $5 per share. In other words, you would have doubled your money. If you invested $1,000, your investment would grow to $2,000, and you would make $1,000 in profit.

Dividends: Earn solid dividend income

Stocks could also pay out dividends. Typically, these are well-established companies that make durable profits such that they are able to consistently pay out dividends. In fact, many blue-chip stocks have track records of increasing their dividends over time. These are streams of passive income for their investors.

Dividend stocks are a good place for beginner investors to start investing because they pay out dividend income. If you hold quality dividend stocks long enough, the dividends could even pay for your original investment!

Furthermore, you can start small with stock investing via commission-free platforms like Wealthsimple. You can invest as little as you want and learn with small steps without having to take on excessive risk via additional debt.

Target sure wins

Here’s a tip for new investors: Target sure wins. What I mean by this is that stocks that are estimated to deliver mesmerizing returns could be higher risk. Targeting sure wins could mean settling for lower but surer returns.

To increase your chance of winning via a diversified portfolio, seek to buy quality businesses with stable growth and ideally pay out solid dividends. Of course, the stock should also be trading at good valuations.

Here’s a quick example. Toronto-Dominion Bank (TSX:TD) stock has been surrounded by bad press lately revolving around money-laundering issues, which will result in a penalty for the bank. This would weigh on the stock in the near term.

However, the large North American bank has a long history of growing earnings and increasing its dividend over time. The stock trades at 16% below its 2022 peak. At about $80 per share at writing, it trades at a cheap blended price-to-earnings ratio of about 10 — a discount of about 14% from its long-term normal valuation.

At the recent quotation, it offers a nice dividend yield of almost 5.1%. Its dividend is covered by its earnings. Its payout ratio is estimated to be about 60% of its earnings this year.

Based on a juicy dividend yield, its long history of operation and dividend payments, and its reasonable valuation, TD stock is a good candidate for a sure win, especially on meaningful dips from news surrounding the penalty.

Every dollar counts for new investors. Here are some cheap stocks you can also look further into.

Fool contributor Kay Ng has positions in Toronto-Dominion Bank. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Stocks for Beginners

diversification and asset allocation are crucial investing concepts
Stocks for Beginners

The 3 Stocks I’d Buy and Hold Into 2026

Strong earnings momentum and clear growth plans make these Canadian stocks worth considering in 2026.

Read more »

pig shows concept of sustainable investing
Dividend Stocks

Your 2026 TFSA Game Plan: How to Turn the New Contribution Room Into Monthly Cash

With the 2026 TFSA limit at $7,000, a simple “set-and-reinvest” plan using cash-generating dividend staples like ENB, FTS, and PPL…

Read more »

Nurse talks with a teenager about medication
Dividend Stocks

A Perfect January TFSA Stock With a 6.8% Monthly Payout

A high-yield monthly payer can make a January TFSA reset feel automatic, but only if the cash flow truly supports…

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

Boost the Average TFSA at 50 in Canada With 3 Market Moves This January

A January TFSA reset at 50 works best when you automate contributions and stick with investments that compound for years.

Read more »

where to invest in TFSA in 2026
Stocks for Beginners

TFSA 2026: The $109,000 Opportunity and How Canadians Should Invest It

Here's how to get started investing in a TFSA this year.

Read more »

top TSX stocks to buy
Stocks for Beginners

The Best TSX Stocks to Buy in January 2026 if You Want Both Income and Growth

A January TFSA reset can pair growth and “future income” by owning tech compounders that reinvest cash for years.

Read more »

A Canada Pension Plan Statement of Contributions with a 100 dollar banknote and dollar coins.
Dividend Stocks

Retirees, Take Note: A January 2026 Portfolio Built to Top Up CPP and OAS

A January TFSA top-up can make CPP and OAS feel less tight by adding a flexible, tax-free income stream you…

Read more »

Happy golf player walks the course
Tech Stocks

The January Reset: 2 Beaten-Down TSX Stocks That Could Stage a Comeback

A January TFSA reset can work best with “comeback” stocks that still have real cash engines, not just hype.

Read more »