Consumer Spending Plays Amidst the Current Market Dip

Consumption may go down in market dips, but certain consumer stocks are certainly better off than others.

| More on:

Market dips can make investors feel a bit uneasy. However, these times can also present some interesting opportunities. This is especially true for companies that rely on consumers spending money. The consumer discretionary sector includes things people buy that are not essential. Interestingly, this sector has often held up reasonably well when the market gets a little shaky.

Over the past three years, companies in this area have seen their earnings grow by an average of 3.4% each year. Revenues have also increased by about 8.9% annually. In fact, according to Statistics Canada, household final consumption expenditure in 2023 was $1,181.87 billion, an increase from $1,162.65 billion in 2022. This shows that overall consumer spending in Canada has been on an upward trend. But which stocks stand out as the best options during this market dip?

e-commerce shopping getting a package

Source: Getty Images

Dollarama

One Canadian company that stands out is Dollarama (TSX:DOL). It is a major retailer in Canada that sells a wide variety of everyday items at low, fixed prices. Dollarama tends to do well when people are more careful with their budgets. This often happens during slower economic periods and market dips.

In its most recent earnings report for the third quarter of fiscal year 2024, Dollarama announced a 14% jump in sales, reaching $1.29 billion. Sales in stores open for more than a year also increased by a healthy 10.8%. The company’s operating income went up by 18.7% to $293.1 million. As of writing, Dollarama has a market capitalization of over $42 billion. This all shows that Dollarama can still attract customers even when money is a bit tighter.

Restaurant Brands

Another significant player is Restaurant Brands International (TSX:QSR). This company owns popular fast-food chains like Tim Hortons, Burger King, and Popeyes. The restaurant industry can face some challenges, but Restaurant Brands has shown it can adapt.

In the fourth quarter of 2024, the company reported a 9.6% increase in its total sales across all its restaurants, amounting to US$9.8 billion. Notably, Tim Hortons in Canada saw its comparable sales grow by 11.3%. Restaurant Brands International currently has a market capitalization of over $45 billion. This strong performance indicates that the company’s brands are still popular with consumers.

Magna

Magna International (TSX:MG) is another Canadian company worth considering, though carefully. It is a big global supplier in the automotive industry. While the car industry can have its ups and downs, Magna’s diverse range of products and its presence around the world help it weather market changes.

In the fourth quarter of 2024, Magna’s sales reached US$10.57 billion, a 5% increase compared to the same time the year before. The company also focuses on new technologies, especially in electric and self-driving vehicles. Magna International has a market capitalization of over $13 billion. This could all position it for growth in the future, even if the current market has some uncertainty.

Bottom line

Investing when the market is down can be a smart move, but it is important to be careful. Companies like Dollarama, Restaurant Brands International, and Magna International have all demonstrated that they can be resilient and adapt to changing conditions. This makes them interesting options for investors who are looking at how consumer spending might play out during the current market dip.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool recommends Magna International and Restaurant Brands International. The Motley Fool has a disclosure policy.

More on Dividend Stocks

dividends can compound over time
Dividend Stocks

2 Dividend Stocks to Lock In Now for Decades of Passive Income

These two Canadian dividend stocks are both defensive and generate tons of cash flow, making them ideal for passive-income seekers.

Read more »

man looks surprised at investment growth
Dividend Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be it

Brookfield (TSX:BN) is a very high-quality stock.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

The ETFs That Canadians Are Sleeping On (But Shouldn’t Be) Right Now

These three high-quality Canadian ETFs are perfect for investors in 2026, especially with increasing uncertainty and volatility in markets.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

My Top Pick for Immediate Income? This 7.6% Dividend Stock

Slate Grocery REIT is an impressive high-yield option for investors seeking reliable income from defensive retail.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

CRA: How to Use Your TFSA Contribution Limit in 2026

After understanding the CRA thresholds, the next step is to learn the core strategies in using your TFSA contribution limit…

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

9.3% Dividend Yield: Buy This Top-Notch Dividend Stock in Bulk

This dividend stock trades at a discount of about 15% and offers a 9.3% dividend yield for now.

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

How to Use Your TFSA to Average $2400 Per Year in Tax-Free Passive Income

Income-seeking investors should consider these picks to build a tax-free passive portfolio with some of the best Canadian dividend stocks…

Read more »

man in suit looks at a computer with an anxious expression
Dividend Stocks

Where I’d Put $10,000 in Canadian Stocks Right Now

A $10,000 market position spread across three reliable dividend payers is a strategic shield against ongoing volatility.

Read more »