Should You Buy Power Corporation of Canada While it’s Below $55?

Power stock is a strong choice for investors looking for long-term income, so let’s get into why.

| More on:
Investor wonders if it's safe to buy stocks now

Source: Getty Images

When markets are unpredictable and concerns are running high, it’s natural for investors to look for deals. A recent BMO survey showed that from March to April 2025, Canadian financial anxiety spiked sharply. Concerns about inflation rose by 16 points to 76%, and nearly 60% of Canadians said they were more worried about their personal financial situations. In this climate, investors might be wondering if it’s time to add more stability to their portfolios. That’s where a company like Power Corporation of Canada (TSX:POW) comes in.

About Power

Power is a holding company with a strong presence in financial services. Through its subsidiaries, including Power Financial, it controls major interests in Great-West Lifeco, IGM Financial, and Wealthsimple. These businesses cover insurance, investment management, and fintech. That kind of diversity offers built-in risk management, especially in uncertain times like now.

As of writing, the stock trades at around $53 per share, which is down slightly from recent highs. This brings its dividend yield to about 4.6%, which is an attractive level for income-focused investors. What makes it more appealing is that the payout appears well covered by earnings. In its most recent earnings report, Power posted net earnings of $702 million for the first quarter of 2025, or $1.22 per share. That’s up from $595 million, or $0.89 per share, a year earlier. Revenues were also up 4.4% to $9.36 billion.

A lot of that strength came from solid results across its key businesses. Great-West Lifeco reported strong sales growth, particularly in its wealth and retirement segments. IGM Financial also performed well, with assets under management rising and earnings per share increasing. Together, these divisions continue to contribute consistent income to Power’s bottom line.

More to come

The company has also done a good job cleaning up its structure in recent years. In 2020, it streamlined operations, collapsing the dual holding structure between Power and Power Financial. That move improved transparency, lowered costs, and gave shareholders more direct exposure to the underlying businesses. It also positioned the Canadian stock to focus more aggressively on higher-growth areas like digital investing and retirement services.

From a valuation perspective, Power looks reasonably priced. It trades at about 12.6 times forward earnings, which is below the average for the TSX and well below many growth-oriented financial stocks. Its price-to-book ratio is also modest, especially considering the quality of its holdings. This suggests investors might be underestimating its long-term potential, possibly due to the perception that it’s a slow-moving, old-school financial player.

But the company has been evolving. Its investment in Wealthsimple adds some fintech exposure, and it’s been expanding retirement offerings through Great-West Lifeco. These areas should benefit from demographic trends like aging populations and the increasing demand for online investment tools. So, while Power still offers the kind of dividend stability that older investors want, it also has growth potential that can appeal to younger investors, too.

Bottom line

There are still risks. The economy remains uncertain, interest rate shifts could impact investment income, and equity market volatility may weigh on wealth management fees. But Power has the size, scale, and financial discipline to ride out most market cycles. It has also proven that it can adapt and focus on long-term growth. Plus, an investment of $7,000 could bring in $325 in annual dividends!

COMPANYRECENT PRICENUMBER OF SHARESDIVIDENDTOTAL PAYOUTFREQUENCYTOTAL INVESTMENT
POW$52.39133$2.45$325.85Quarterly$6,967.87

In a time when Canadians are increasingly concerned about inflation, recession, and financial instability, Power stands out as a stock that can help anchor a portfolio. The dividend is generous and reliable, the valuation is attractive, and the underlying businesses are strong. For investors with a long-term view, picking up shares while they’re below recent highs could turn out to be a smart move.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Printing canadian dollar bills on a print machine
Dividend Stocks

My Blueprint for Generating $113/Month Using a $20,000 TFSA Investment

If you put $20,000 in and divide it 50/50 between both the companies, you could bring in around $113 in…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Dividend Stocks

Is Telus Stock a Buy for Its Dividend Yield?

With a growth plan that is leveraging Telus' artificial intelligence advantages, Telus stock is positioning for strong long-term growth.

Read more »

Dividend Stocks

1 Outstanding Canadian Dividend Stock Down 10% to Buy and Hold for Years 

Explore the current challenges facing dividend stocks in the telecom sector and adapt to changing market conditions.

Read more »

Concept of multiple streams of income
Dividend Stocks

Invest $10,000 in This Dividend Stock for $580 in Passive Income

There’s no shortage of passive-income investments on the market. Here’s one that can provide $580 in annual dividends.

Read more »

person on phone leaning against outside wall with scenic view at airbnb rental property
Dividend Stocks

2 Dividend Stocks I’d Gladly Buy and Hold for Life

TELUS stock's 9% dividend yield is ripe for passive income builders as the company embarks on a noble cash flow…

Read more »

Nurse talks with a teenager about medication
Dividend Stocks

A 6.7% Dividend Stock That Remains a Standout Buy Into 2026

NorthWest Healthcare REIT’s hospital-backed leases and improving finances make it a defensive monthly payer to consider as rates ease in…

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

The 1 Canadian Stock I’m Never Selling

Some stocks you buy and sell. Others you buy and earn income. Here’s one stock I’m never selling no matter…

Read more »

data analyze research
Dividend Stocks

Where Will Dollarama Stock Be in 1 Year?

Dollarama (TSX:DOL) stock has delivered a multibagger performance. Can it keep it up?

Read more »