Hims & Hers Health Is Looking to Cash In on This Novo Nordisk Blunder

Hims & Hers Health (NYSE:HIMS) is positioning itself to capitalize on Novo Nordisk’s (NYSE:NVO) mounting struggles in the weight loss market.

Hims & Hers Health (NYSE: HIMS) is positioning itself to capitalize on Novo Nordisk’s (NYSE: NVO) mounting struggles in the weight loss market, as the Danish pharmaceutical giant wrestles with declining sales and a CEO change.

Novo Nordisk terminated its collaboration with Hims & Hers in May, accusing the telehealth company of “illegal mass compounding” and “deceptive marketing” of its weight loss treatments. The pharma giant claimed Hims & Hers failed to adhere to laws prohibiting mass sales of compounded drugs under the “false guise of personalization.”

Notably, Hims & Hers appears unfazed by the accusations. In its second-quarter (Q2) earnings call, HIMS maintained confidence in its weight loss specialty, expecting to deliver at least US$725 million in revenue this year across its comprehensive offerings, including oral treatments and personalized compounded GLP-1s.

Alternatively, Novo Nordisk recently slashed its full-year guidance, citing weaker growth expectations for Wegovy in the U.S. market. The healthcare heavyweight now expects sales growth of just 8% to 14%, down from a previous target of 13% to 21%.

“For Wegovy in the U.S., the sales outlook reflects the persistent use of compounded GLP-1s, slower-than-expected market expansion and competition,” Novo Nordisk stated, essentially acknowledging that companies like Hims & Hers are eating into its market share.

Stethoscope with dollar shaped cord

Source: Getty Images

Is HIMS stock a good buy right now?

During the Q2 earnings call, Hims & Hers CEO Andrew Dudum emphasized that the platform prioritizes “protection of consumers’ interest” and ensures providers maintain “complete independence in decision-making.” It reported serving over 2.4 million subscribers, with strong retention rates in its weight loss programs.

As Novo Nordisk struggles with disappointing trial results for its next-generation obesity drug and battles negative sentiment that has driven its stock down over 42% this year, Hims & Hers is expanding internationally and launching new specialties like hormonal health.

The Danish giant’s troubles may provide an opportunity for the telehealth disruptor to establish itself as a viable alternative in the lucrative weight management market.

Hims & Hers demonstrated strong financial momentum with 73% year-over-year revenue growth to US$545 million in Q2, while maintaining healthy adjusted earnings before interest, tax, depreciation, and amortization margins above 15%.

The company’s subscriber base grew to 2.4 million, with strong retention rates, as only 25% of weight loss customers discontinued treatment at six months compared to 80% in some public studies.

HIMS is launching hormonal health treatments for over 50 million Americans dealing with low testosterone and menopause symptoms. A key strategic move involves acquiring a blood testing lab to offer comprehensive at-home testing, creating a standalone revenue stream while supporting preventive care initiatives.

What is the HIMS stock price target?

Analysts tracking HIMS stock forecast sales to rise from US$1.48 billion in 2024 to US$3.8 billion in 2029. Comparatively, adjusted earnings are forecast to expand from US$0.95 per share to US$3.03 per share in this period.

Today, HIMS stock is priced at 36 times forward earnings, which is reasonable given its growth estimates. If it can maintain a similar valuation, HIMS stock could more than double over the next three years.

Analysts remain bullish and forecast HIMS stock to gain 15% over the next 12 months, given consensus price targets.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Tech Stocks

telehealth stocks
Tech Stocks

1 Canadian Stock Down 42% to Buy and Hold Forever

This health tech stock is trading at a discount as it continues to grow and expand a business very much…

Read more »

space ship model takes off
Tech Stocks

Ottawa’s Defence Spending Boom: This Canadian Tech Stock is Already Cashing In

MDA has identifiable government and defence work, but its backlog and profit margins reveal more than the spending headlines.

Read more »

Printing canadian dollar bills on a print machine
Tech Stocks

I’d Keep Shopify for its 18% Free Cash Flow Margin

With an expanding 18% free cash flow margin and massive share buybacks, Shopify proves why it remains a top TSX…

Read more »

quantum computing is still in infancy
Tech Stocks

A Quantum Computing Stock Canadian Investors Can Buy Now

Looking for a quantum computing stock? D-Wave offers exposure to an emerging industry, with paying customers and plenty still to…

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Tech Stocks

A Handful of Tech Giants Is Carrying Wall Street: Canadians Holding U.S. Index ETFs Should Know How Concentrated They Really Are

XQQ's top 10 holdings make up 46% of the fund. See how concentrated Canada's Nasdaq 100 ETF is and why…

Read more »

man makes the timeout gesture with his hands
Dividend Stocks

Why Dividend Cuts Happen and How to Spot the Warning Signs

Learn why dividend cuts happen and how to spot warning signs, using BCE and TELUS to examine cash flow, debt,…

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

Nvidia Just Hit $5.8 Trillion: The Canadian Stock Riding the Same AI Wave

Celestica’s AI exposure is supported by operating results, while cash investment and valuation make the buying decision more demanding.

Read more »

man in bowtie poses with abacus
Tech Stocks

A Simple Way to Estimate Your Retirement Number

Here's how Canadian couples can calculate their retirement number in 2026.

Read more »