3 Reasons to Buy Dollarama Stock Like There’s No Tomorrow

Buy this TSX retail stock and add it to your self-directed investment portfolio to achieve your long-term financial goals.

| More on:
Key Points
  • Dollarama (TSX:DOL) has delivered blockbuster returns (≈290% over five years, >700% over ten) thanks to a resilient, low‑cost retail model and consistent earnings growth.
  • Its defensive footprint, ongoing domestic expansion and international moves (Dollarcity, Australia) support further long‑term upside, making it a blue‑chip to consider for TFSA or buy‑and‑hold portfolios.
  • 5 stocks our experts like better than [Dollarama] >

The Canadian stock market has no shortage of high-quality blue-chip stocks that have delivered massive returns to investors over the years. However, not many can claim to have provided as stellar, consistent, and reliable growth as Dollarama (TSX:DOL) stock has in recent years.

If you take a look at the last five years alone, you will see that it has earned investors massive returns.

In the last five years, the stock has grown by around 290% at an over 30% compound annual growth rate (CAGR). Going back further, the stock has delivered an immense growth of over 700% in the last 10 years at the time of writing. If you look at its share prices when the company went public, the stock has returned over 6,000%.

The rapid growth it has delivered might be reason enough for many to invest in the stock. On top of that, its consistency and the power of compounding really make it an investment you cannot ignore.

If you’re thinking about adding Dollarama stock to your portfolio, here are a few things to consider.

Start line on the highway

Source: Getty Images

A robust and reliable business model

The first thing going for Dollarama is its ingenious business model. The $54.79 billion market-cap company is the owner of Canada’s largest chain of discounted retail stores. The company provides a wide range of everyday consumer products, general merchandise, and much more at far better prices than in general stores.

This attracts people looking for cost savings by offering them a better alternative. Even when the economy is doing well, business is booming for Dollarama because of cost-conscious consumers. This business model adds defensiveness, allowing Dollarama to generate substantial revenue regardless of economic cycles.

A record for consistency

Typically, defensive businesses tend to be boring stocks because the management tends to play it safe in terms of how they run the business. With Dollarama, the company takes advantage of the defensive business model and uses it to fuel growth. The management has grown the business through acquisitions rapidly and sustainably over the years.

The company has shown that it can consistently grow its earnings, expand through acquisitions, and provide dividends. These qualities can make it an excellent investment to consider.

Plenty of growth potential

Dollarama has become massive since becoming public, but that does not mean it is done growing. The company has quickly expanded its footprint across Canada, but has since moved to other international markets as well.

Domestically, it continues opening new locations. Internationally, it has a stake in Latin America through Dollarcity. It has also entered the Australian market recently, giving it more room for growth in a new international market.

Foolish takeaway

With all the growth it has delivered and future growth potential yet to be achieved, Dollarama stock seems too good to pass up. Even though it might not deliver the same kind of returns that early investors achieved, you can get immense long-term returns from the stock.

I would advise allocating some of the contribution room in your Tax-Free Savings Account (TFSA) to its shares for compounded and tax-free long-term wealth growth.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool recommends Dollarama. The Motley Fool has a disclosure policy.

More on Investing

woman stares at chocolate layer cake
Dividend Stocks

Why Smart Investors Are Eyeing These 3 Canadian Stocks Right Now

These three TSX picks offer real assets and clear catalysts, without needing a perfect market to work.

Read more »

Income and growth financial chart
Stocks for Beginners

This Stock, Up Over 306% in 10 Years, Looks Like a Genius Buy Right Now

Brookfield stock appears to be a genius buy for long-term investors, particularly on market dips.

Read more »

Person holds banknotes of Canadian dollars
Retirement

How to Build a Retirement Portfolio That Generates $2,000 a Month

Are you wondering how you could earn $2,000 of passive income for retirement? These two different approaches could get you…

Read more »

Couple working on laptops at home and fist bumping
Dividend Stocks

The Canadian Stocks I’d Prioritize if I Had $5,000 to Invest Right Now

These two TSX stocks offer a good combo of growth and stable income, making them excellent picks to consider for…

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Today’s Perfect TFSA Stock: 6% Monthly Income

SmartCentres REIT stands out as the perfect TFSA stock for Canadians seeking reliable monthly income, and long‑term stability.

Read more »

A modern office building detail
Dividend Stocks

2 Canadian REITs That Look Worth Buying Right Now

SmartCentres REIT (TSX:SRU.UN) and another yield-rich, passive-income play are fit for Canadian value seekers.

Read more »

man looks surprised at investment growth
Investing

3 Canadian Stocks That Look Undervalued and Worth Buying Right Now

These high-quality Canadian stocks still look undervalued and are well-positioned to deliver notable growth in the future.

Read more »

dividends grow over time
Investing

3 Canadian Growth Stocks Worth Adding to a TFSA This Year

Three Canadian growth stocks are valuable additions to the TFSA for investors prioritizing capital gains over dividend income in 2026.

Read more »