10% Yield: Here’s the Dividend Trap to Avoid in April

What is a dividend trap? Discover how dividend policies can change and what investors should consider in difficult markets.

| More on:
Key Points
  • Recent dividend pauses by companies like goeasy signal potential dividend traps, where elevated yields reflect underlying financial stress rather than genuine income opportunities, often due to risky credit profiles or fundamental weaknesses.
  • Unlike goeasy and Timbercreek Financial, Telus may offer a value opportunity instead of a dividend trap; a potential dividend cut could strategically enhance financial flexibility, differentiating it from companies facing deeper financial challenges.

Last month, goeasy (TSX:GSY) became the latest dividend stock to pause its dividends. No dividend cut, no reduction in frequency, but a one-line declaration on its dividend page, “There are no future dividends presently declared for GSY:CA as of Apr 11th, 2026. The declaration and payment of dividends are at the discretion of the Company.”

man looks surprised at investment growth

Source: Getty Images

Identifying dividend traps

Dividend payments are the company’s way of sharing surplus cash flows with shareholders and are at the management’s discretion. But what if the company’s cash flows themselves become risky? Dividends take the first hit. Such instances were visible in the post-pandemic environment.

Commercial REITs paused dividends altogether after 2022 as the pandemic crisis altered their world. While not a complete pause, telecom stocks paused dividend growth, and some even slashed dividends and altered their dividend policy as a regulatory change made pricing competitive.

Sometimes the market is irrational in the short term, as it senses risk and reacts to it instead of responding. But value investors grab the overreaction opportunity to buy fundamentally strong stocks at the dip. This act of value investors sees the stock price rebound later.

However, the market is not always irrational and captures weak fundamentals, because of which the stock price falls. They could be dividend traps, which you can identify by scrutinizing the dividend yield of 10% and above. 10% is too good to be a true dividend yield, and that is because the market pulls down the stock on dividend cuts.

goeasy’s dividend trap

In the case of goeasy, the market reaction was correct as the lender’s charge-off rates spiked up to 23.8% in the fourth quarter of 2025 from 9.2% a year ago. The fourth quarter earnings unveiled the wrong accounting treatment of certain customer payments in transit. A short seller report warned about this in September 2025, which the lender denied. However, the series of events that followed made those warnings real, such as the resignation of the chief financial officer and chief executive officer.

The bubble burst in the first-quarter earnings, and the subprime lender shifted to balance sheet cleaning. goeasy realized a goodwill impairment charge of $159.6 million to its LendCare business. It increased the credit loss allowance from 7.8% as at December 31, 2024, to 9.6% as at December 31, 2025.

All these figures hint that credit risk is beyond the manageable range, and the lender will have to bear higher loan defaults. To maintain liquidity, the lender has paused dividends. Whether the pause is temporary or permanent is unclear. goeasy’s 70% dip in share price after the earnings release has inflated the dividend yield to 18.6% because of the way yield is calculated: past 12 months dividend/share price. Until the dividend pause continues for four straight quarters, the yields will be elevated. Do not fall into this dividend trap, as a high yield is no dividend in this scenario.

Timbercreek Financial’s dividend trap

The short-term mortgage provider Timbercreek Financial (TSX:TF) is facing higher credit risk, leaving little flexibility for the lender to sustain its dividends. Although the lender has not announced dividend cuts, the payout ratio of 96.7% in 2025, up from 88.3% in 2024, rings a warning bell. The fair value through profit and loss (FVTPL) of its mortgage portfolio has decreased. The high credit risk has reduced the lender’s opportunity to grow its loan portfolio and instead diverted the cash and liquidity to credit loss provision.

The lender, which declared a special dividend of $0.0575 during rising interest rates in 2024, is now struggling to sustain its dividends. Even Timbercreek Financial’s share price fell almost 9% after the first-quarter earnings, which increased its yield to 10.2%. Although the yield looks attractive, the fundamentals do not show value. A dividend cut will still not ease the lender’s financial stress.

Is Telus a dividend trap

Telus Corporation’s (TSX:T) stock price also dipped below $17, inflating its yield to 10.2%. Investors fear a dividend cut, but a 50% cut would preserve $1 billion in cash, which it can divert towards repaying debt and reducing the interest burden. This dip is a value opportunity and not a dividend trap, as a cut will unlock financial flexibility.

More on Dividend Stocks

doctor uses telehealth
Dividend Stocks

This Monthly Dividend Stock Could Turn Every Month Into Payday Season

This monthly dividend stock is currently yielding a very generous 6.4%, and it’s armed with a defensive business and an…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

A TFSA Dividend Stock Yielding 7.2% With a Reliable Payout History

This high-yield TSX stock could be a reliable income generator for your TFSA.

Read more »

happy woman throws cash
Dividend Stocks

How $20,000 Across 4 TSX Stocks Can Deliver $1,000 in Passive Income

Discover how a $20,000 portfolio of four TSX stocks can deliver more than $1,000 in passive income annually through dependable…

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

How Owning 1,000 Shares of This Dividend Stock Could Generate $79 a Month in Passive Income

Find out why CT REIT stands out as a reliable dividend stock amidst fluctuating dividend policies and market changes.

Read more »

woman holding steering wheel is nervous about the future
Dividend Stocks

If the Market Has You Nervous, These 3 Canadian Dividend Stocks Are Worth a Look

These TSX giants deserve to be on your radar for a buy-and-hold portfolio.

Read more »

The sun sets behind a power source
Dividend Stocks

3 Canadian Utility Stocks Worth Having on Your Radar for Steady Income

Three Canadian utility stocks are defensive anchors and reliable providers of passive income regardless of the economic climate.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

How Many Telus Shares Would it Actually Take to Earn $10,000 a Year in Dividends?

Telus's share price offers compelling value for those long-term investors looking for a lucrative, 10%-yielding opportunity.

Read more »

Canada day banner background design of flag
Dividend Stocks

A 3.7% Dividend Stock That’s a Standout Buy

Here's why this Canadian company isn't just a top dividend growth stock; it's one of the best businesses to buy…

Read more »