The Surprising Reason Why Tim Horton’s Shareholders Should Be Angry

Why savvy shareholders want to see the share price fall.

The Motley Fool

It’s happy days for Tim Horton’s (TSX: THI, NYSE: THI) investors. Shares of the Canadian icon are up almost 40% in the past year — nearing an all-time high. And the stock has been one of the best performers in the S&P/TSX Composite Index.

Is it time to pop the champagne? While it may seem counterintuitive, savvy shareholders are actually disappointed with the stock’s good performance this year.

Good investing is counterintuitive
Picture yourself behind the controls of a small airplane. Suddenly a warning light goes off. You’re losing airspeed and altitude. What do you do?

If you’re like me, you pull back on the stick as hard as you can. Instinct compels you to point the nose upwards to pull the plane out of its dive. Congratulations, you’re now a statistic.

Experienced pilots, in contrast, do the opposite. They push the stick forward and point the nose of the aircraft to the ground. As the plane descends it picks up airspeed and the wings start to generate lift. Slowly the pilot will pull back of the controls and level off. The crisis has been averted.

Everything about flying to counterintuitive. Going higher and faster is actually safer! Pilots are trained to resist their instincts.

The same applies to investing. We cheer when equities go up. When our neighbours start to invest in high flying tech stocks, we feel compelled to join them.

But savvy investors, like an experienced pilot, know not to trust their instincts. When the market rallies, you’re just paying a higher fare for the same merchandise. And as Warren Buffett once said, you pay a high price for a cheery consensus.

What shareholders should really want
Tim Horton’s is a wonderful business. The company has enormous brand loyalty and generates ample cash flow. Since going public in 2006, management has used that excess capital to repurchase over 25% of its outstanding shares.

1

Over the next decade, I’d expect Tim’s to buy back maybe another $3 billion to $5 billion in stock. My question for investors: What should long term shareholders hope for during that period?

The answer is counterintuitive: patient investors should wish for the stock to stagnant.

The idea is straightforward. If you are going to be a net buyer of stock in the future, you benefit when the price of shares fall. Afterall, the company is going to generate the same cash flows anyway. The less you have to pay for the stock, the higher your returns.

But this applies even if you have no intention of ever purchasing another share gain. That’s because you are still accumulating a position in the company indirectly through the buyback.

In the case of Tim Horton’s, the billions that the company will spend on buybacks will be more effective if the share price languishes. The firm gets to buy a bigger amount of stock for every dollar spent on repurchases. By the end of the decade, your ownership stake in a wonderful business will be higher and your returns will be better in the long run.

Why shareholders should be angry
Unfortunately, Tim’s shares haven’t languished. In fact, they have been one of the market’s better performers.

2

But if you’re a long term investor (which I think most Foolish readers are) and you think Tim’s is a wonderful business (which I think most will agree it is), then you’ll agree that the company’s recent outperformance is actually a bad thing. That applies to prospective and existing shareholders alike.

Foolish bottom line

Just like flying a plane, the type of thinking required to become a successful investor is counterintuitive.

I doubt many Tim Horton’s shareholders will lose much sleep over the stock’s appreciation. But the recent share price rally isn’t something to celebrate. Savvy investors are actually quite disappointed.

Disclosure: Robert Baillieul has no positions in any of the stocks mentioned in this article.

More on Investing

stocks climbing green bull market
Tech Stocks

A Canadian Stock Poised for a Massive Comeback in 2026

Down 35% from its 52-week high this Canadian stock is poised for a comeback right now.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

Invest $30,000 in 3 TSX Stocks and Create $1,262 in Dividend Income

Investing $30,000 in high-quality dividend stocks can provide a reliable stream of income regardless of short-term market movements.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Friday, March 13

Rising oil prices and falling metals extended the TSX’s slide to a monthly low, with today’s session hinging on crude’s…

Read more »

delivery truck drives into sunset
Energy Stocks

The U.S. Economy Is Already Slowing. Here Are 3 Canadian Stocks Built to Keep Earning Through It.

These stocks keep delivering through service revenue, balance-sheet discipline, or everyday demand.

Read more »

Person holding a smartphone with a stock chart on screen
Dividend Stocks

Should You Buy Telus Stock at $18?

Telus stock is trading at $18, raising questions about its dividend, valuation, and long‑term upside for Canadian investors.

Read more »

man crosses arms and hands to make stop sign
Energy Stocks

Enbridge Stock: Is Now the Time to Buy or Should You Wait?

Considering its dependable business model, strong financial position, consistent dividend payouts, and solid long-term growth prospects, Enbridge would be an…

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Energy Stocks

2 Stocks Every Canadian Investor Should Have on Their Radar

For Canadian investors looking to build out their long-term watch lists, here are two top Canadian stocks I think are…

Read more »

Paper Canadian currency of various denominations
Stocks for Beginners

Top Canadian Stocks to Buy With $10,000 in 2026

A $10,000 capital is sufficient to buy four top Canadian stocks and create a powerful portfolio in 2026.

Read more »