The Motley Fool

Forget Apple Inc.: 1 Reason to Buy BlackBerry Ltd. Instead

While investors gawk over Apple Inc.’s (NASDAQ:AAPL) latest piece of “iJunk,” they could be missing out on an even larger opportunity.

Apple has come to dominate the smartphone revolution. In 2015 alone, the company is on track to sell 270 million iPhone units, accounting for four out of every 10 handsets sold globally. No wonder shares of the Cupertino giant have soared over 2,000% since 2005.

BlackBerry Ltd. (TSX:BB)(NASDAQ:BBRY), however, which practically invented this industry years ago, has been kicked to the curb. Consumers have dropped their once beloved “Crackberry” handsets in favour of Apple iOS and Google Android devices. As a result, BlackBerry shares have plunged 80% over the past five years.

But behind the scenes, new CEO John Chen is working on something that could be even larger than the smartphone. And for investors getting in on the ground floor, the gains could be impressive. Here are three reasons to skip Apple altogether and buy BlackBerry instead.

1. The stock is cheap

Today BlackBerry is priced as if the company is about to go out of business. While investors throw money at any security in front of them, they seem to have short arms and deep pockets when it comes to BlackBerry’s shares.

The company has a market value of US$5.5 billion today. At that price, you’re only paying for BlackBerry’s cash, patents and service business. You can get all the upside from QNX, BlackBerry Messenger, and anything else the company might be cooking up for free.

2. The upside is huge

Today 99% of all “things” are unconnected to the Web. But soon just about everything you own—including your house, TV, and coffeemaker—will be online. Cisco CEO John Chambers calls the phenomena the “Internet of Things,” or IoT, and predicts that by 2020

  • global Internet traffic will grow threefold;
  • the number of devices connected to the Internet will hit 50 billion, compared with just 12 billion today; and
  • the market for IoT products and services could hit US$2 trillion, larger than Canada’s annual gross domestic product.

With the company’s QNX operating system, BlackBerry is helping businesses turn the oncoming wall of data into actionable information. The company has already made opening forays into the automotive and healthcare sectors. Given BlackBerry’s first mover advantage, these industries could just be the beginning.

3. The smart money is buying

Of course, I’m not the only one who spotted this opportunity.

Last quarter a number of respected hedge fund managers—including Jim Simons, Cliff Asness, and Prem Watsa—initiated or increased the size of their positions in the company. And as I wrote earlier this week, billionaire financier Ken Griffin has built a US$14.7 million stake in combined shares and call options.

What could have these investors so excited? I’d say it could only mean one thing: they see an epic rally ahead.

Just Released! 5 Stocks Under $49 (FREE REPORT)

Motley Fool Canada's market-beating team has just released a brand-new FREE report revealing 5 "dirt cheap" stocks that you can buy today for under $49 a share.
Our team thinks these 5 stocks are critically undervalued, but more importantly, could potentially make Canadian investors who act quickly a fortune.
Don't miss out! Simply click the link below to grab your free copy and discover all 5 of these stocks now.

Claim your FREE 5-stock report now!

Fool contributor Robert Baillieul has no position in any stocks mentioned. David Gardner owns shares of Apple, Google (A shares), and Google (C shares). Tom Gardner owns shares of Google (A shares) and Google (C shares). The Motley Fool owns shares of Apple, Google (A shares), and Google (C shares).

Two New Stock Picks Every Month!

Not to alarm you, but you’re about to miss an important event.

Iain Butler and the Stock Advisor Canada team only publish their new “buy alerts” twice a month, and only to an exclusively small group.

This is your chance to get in early on what could prove to be very special investment advice.

Enter your email address below to get started now, and join the other thousands of Canadians who have already signed up for their chance to get the market-beating advice from Stock Advisor Canada.

I consent to receiving information from The Motley Fool via email, direct mail, and occasional special offer phone calls. I understand I can unsubscribe from these updates at any time. Please read the Privacy Statement and Terms of Service for more information.