Should You Buy the Dip at Roots Corp. or Freshii Inc.?

Roots Corp. (TSX:ROOT) and Freshii Inc. (TSX:FRII) are looking to rebound from disappointing IPOs in 2017.

| More on:

Last year produced a mixed bag of results for initial public offerings on the Toronto Stock Exchange. Today, we are going to look at two companies that will look to build on what was a disappointing debut in 2017. Which should investors buy as we look beyond January?

Roots Corp. (TSX:ROOT)

Roots is a Canadian clothing retailer. The stock made its TSX debut in October 2017 with skepticism emerging early. Roots came into its IPO with lower annual growth than other newcomers, like Canada Goose Holdings Inc. and Aritzia Inc. Shares fell on its opening trading day. The stock has dropped 4% from its IPO price of $12 as of close on January 22.

Roots has started 2018 well; its stock has risen 2.3% so far. The company released its 2017 third-quarter results on December 5, 2017. Total sales were up 13% compared to Q3 2016, and adjusted EBITDA climbed 20.5% to $16.3 million. Roots reported that it had renovated or expanded five corporate retail stores in the past year and expanded its Yorkdale store. The company has made a concerted effort to expand its e-commerce business, which shipped to 54 countries from Q3 2016 to Q3 2017.

Roots leadership expects to post sales between $410 million and $450 million in 2017, representing a compound annual growth rate of up to 17% from 2016 to 2019. The company could also see a boost from an impressive holiday sales season in North American in 2017.

Freshii Inc. (TSX:FRII)

Freshii is a Toronto-based quick-serve restaurant franchise. The stock made its TSX debut in January 2017. Freshii ran into trouble early in 2017 after missing on its expansion ambitions in the United States and United Kingdom. The restaurant industry can be as tricky as clothing retail, but demographics are on the side of Freshii going forward.

Freshii hopes to open between 730 and 760 stores by the end of fiscal 2019. Demographics favour its quick-serve model, as do broader consumer trends. The Canada Food Price Report, compiled by Dalhousie University and the University of Guelph, projects that the average Canadian family will spend over $200 more on eating out in 2018. Freshii has also established a footprint with rising meal-ordering and -delivery platforms like UberEATS and SkipTheDishes, which are well catered to its quick-serve and affordable model.

On January 17, Freshii penned a cheeky open letter to Subway. This is not entirely unusual; in 2015, CEO Matthew Corrin also penned an open letter to McDonald’s Corporation. In the most recent letter to Subway, Freshii suggested that the company seek to convert some of the 900 stores set to be closed into Freshii stores as part of a partnership.

Which should you buy?

Clothing retail is just too volatile for me to recommend Roots when there are better options, especially one that also debuted in 2017: Canada Goose. Freshii has shown solid growth in successive earnings, and it is a good bet to bounce back from its expansion setback, which is a common occurrence for young companies.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Ambrose O'Callaghan has no position in any stocks mentioned.

More on Investing

Man considering whether to sell or buy
Bank Stocks

Is TD Stock a Buy, Sell, or Hold?

TD stock just bounced. Are more gains on the way?

Read more »

grow money, wealth build
Dividend Stocks

5 “Forever” Dividend Stocks to Build Your Wealth

If you're looking for dividend stocks you can happily hold forever, consider these five. Some with more growth in returns…

Read more »

The sun sets behind a power source
Dividend Stocks

3 Reasons Why Canadian Utilities Is an Ideal Canadian Dividend Stock

Canadian Utilities (TSX:CU) stock is well known as a dividend star, but why? Let's get into three reasons why it's…

Read more »

Gas pipelines
Energy Stocks

TSX Energy in April 2024: The Best Stocks to Buy Right Now

Energy prices have soared higher than expected. That is a big plus for Canadian energy stocks. Here are three great…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Thursday, April 25

TSX investors will focus on the first-quarter U.S. GDP growth numbers and more corporate earnings today.

Read more »

rail train
Stocks for Beginners

CP Stock: 1 Key Catalyst Investors Should Watch

After a positive surprise in the last quarter, CP stock (TSX:CP) recently made a change that should have investors excited…

Read more »

Payday ringed on a calendar
Dividend Stocks

Cash Kings: 3 TSX Stocks That Pay Monthly

These stocks are rewarding shareholders with regular monthly dividends and high yields, making them compelling investments for monthly cash.

Read more »

grow dividends
Tech Stocks

Celestica Stock Is up 62% in 2024 Alone, and an Earnings Pop Could Bring Even More

Celestica (TSX:CLS) stock is up an incredible 280% in the last year. But more could be coming when the stock…

Read more »