Consumer Spending Plays Amidst the Current Market Dip

Consumption may go down in market dips, but certain consumer stocks are certainly better off than others.

| More on:
e-commerce shopping getting a package

Source: Getty Images

Market dips can make investors feel a bit uneasy. However, these times can also present some interesting opportunities. This is especially true for companies that rely on consumers spending money. The consumer discretionary sector includes things people buy that are not essential. Interestingly, this sector has often held up reasonably well when the market gets a little shaky.

Over the past three years, companies in this area have seen their earnings grow by an average of 3.4% each year. Revenues have also increased by about 8.9% annually. In fact, according to Statistics Canada, household final consumption expenditure in 2023 was $1,181.87 billion, an increase from $1,162.65 billion in 2022. This shows that overall consumer spending in Canada has been on an upward trend. But which stocks stand out as the best options during this market dip?

Dollarama

One Canadian company that stands out is Dollarama (TSX:DOL). It is a major retailer in Canada that sells a wide variety of everyday items at low, fixed prices. Dollarama tends to do well when people are more careful with their budgets. This often happens during slower economic periods and market dips.

In its most recent earnings report for the third quarter of fiscal year 2024, Dollarama announced a 14% jump in sales, reaching $1.29 billion. Sales in stores open for more than a year also increased by a healthy 10.8%. The company’s operating income went up by 18.7% to $293.1 million. As of writing, Dollarama has a market capitalization of over $42 billion. This all shows that Dollarama can still attract customers even when money is a bit tighter.

Restaurant Brands

Another significant player is Restaurant Brands International (TSX:QSR). This company owns popular fast-food chains like Tim Hortons, Burger King, and Popeyes. The restaurant industry can face some challenges, but Restaurant Brands has shown it can adapt.

In the fourth quarter of 2024, the company reported a 9.6% increase in its total sales across all its restaurants, amounting to US$9.8 billion. Notably, Tim Hortons in Canada saw its comparable sales grow by 11.3%. Restaurant Brands International currently has a market capitalization of over $45 billion. This strong performance indicates that the company’s brands are still popular with consumers.

Magna

Magna International (TSX:MG) is another Canadian company worth considering, though carefully. It is a big global supplier in the automotive industry. While the car industry can have its ups and downs, Magna’s diverse range of products and its presence around the world help it weather market changes.

In the fourth quarter of 2024, Magna’s sales reached US$10.57 billion, a 5% increase compared to the same time the year before. The company also focuses on new technologies, especially in electric and self-driving vehicles. Magna International has a market capitalization of over $13 billion. This could all position it for growth in the future, even if the current market has some uncertainty.

Bottom line

Investing when the market is down can be a smart move, but it is important to be careful. Companies like Dollarama, Restaurant Brands International, and Magna International have all demonstrated that they can be resilient and adapt to changing conditions. This makes them interesting options for investors who are looking at how consumer spending might play out during the current market dip.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool recommends Magna International and Restaurant Brands International. The Motley Fool has a disclosure policy.

More on Dividend Stocks

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Canadian Dividend Giants: Fortis and BCE Are Key Buys for 2026

Two Canadian dividend giants are key buys in 2026 for defensive positioning and income generation.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

TFSA: 3 Canadian Stocks That Are Perfection With a $10,000 TFSA Investment

A $10,000 TFSA can snowball faster than you think if you spread it across three very different long-term compounders.

Read more »

chart reflected in eyeglass lenses
Dividend Stocks

2 Top Canadian Dividend Stocks to Buy On a Pullback

These Canadian stocks are dependable choices for earning steady, growing passive income. If their prices dip, it could be a…

Read more »

man in suit looks at a computer with an anxious expression
Dividend Stocks

Canada’s Smart Money is Piling Into This TSX Leader

Brookfield Corp (TSX:BN) has a lot of smart money backing.

Read more »

a person watches a downward arrow crash through the floor
Stock Market

2 Stocks I’d Happily Hold Through Any Stock Market Crash

Stocks like TD Bank offer investors predictable and resilient earnings and dividends to take you through any stock market crash.

Read more »

Happy golf player walks the course
Dividend Stocks

3 of the Best Dividend Stocks to Buy for Lasting Passive Income

These three reliable dividend stocks offer attractive yields and reliable income, making them some of the best to buy now.

Read more »

person on phone leaning against outside wall with scenic view at airbnb rental property
Dividend Stocks

3 Reliable Dividend Stocks to Lean On in Uncertain Times

Investing in reliable dividend stocks can provide a stable income and protection from market volatility.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

Top TFSA Stocks for Canadian Investors to Buy Now

For long-term capital, Canadian investors should aim to maximize returns with a basket of quality stocks in their TFSAs.

Read more »