Hims & Hers Health Is Looking to Cash In on This Novo Nordisk Blunder

Hims & Hers Health (NYSE:HIMS) is positioning itself to capitalize on Novo Nordisk’s (NYSE:NVO) mounting struggles in the weight loss market.

| More on:
Stethoscope with dollar shaped cord

Source: Getty Images

Hims & Hers Health (NYSE:HIMS) is positioning itself to capitalize on Novo Nordisk’s (NYSE:NVO) mounting struggles in the weight loss market, as the Danish pharmaceutical giant wrestles with declining sales and a CEO change.

Novo Nordisk terminated its collaboration with Hims & Hers in May, accusing the telehealth company of “illegal mass compounding” and “deceptive marketing” of its weight loss treatments. The pharma giant claimed Hims & Hers failed to adhere to laws prohibiting mass sales of compounded drugs under the “false guise of personalization.”

Notably, Hims & Hers appears unfazed by the accusations. In its second-quarter (Q2) earnings call, HIMS maintained confidence in its weight loss specialty, expecting to deliver at least US$725 million in revenue this year across its comprehensive offerings, including oral treatments and personalized compounded GLP-1s.

Alternatively, Novo Nordisk recently slashed its full-year guidance, citing weaker growth expectations for Wegovy in the U.S. market. The healthcare heavyweight now expects sales growth of just 8% to 14%, down from a previous target of 13% to 21%.

“For Wegovy in the U.S., the sales outlook reflects the persistent use of compounded GLP-1s, slower-than-expected market expansion and competition,” Novo Nordisk stated, essentially acknowledging that companies like Hims & Hers are eating into its market share.

Is HIMS stock a good buy right now?

During the Q2 earnings call, Hims & Hers CEO Andrew Dudum emphasized that the platform prioritizes “protection of consumers’ interest” and ensures providers maintain “complete independence in decision-making.” It reported serving over 2.4 million subscribers, with strong retention rates in its weight loss programs.

As Novo Nordisk struggles with disappointing trial results for its next-generation obesity drug and battles negative sentiment that has driven its stock down over 42% this year, Hims & Hers is expanding internationally and launching new specialties like hormonal health.

The Danish giant’s troubles may provide an opportunity for the telehealth disruptor to establish itself as a viable alternative in the lucrative weight management market.

Hims & Hers demonstrated strong financial momentum with 73% year-over-year revenue growth to US$545 million in Q2, while maintaining healthy adjusted earnings before interest, tax, depreciation, and amortization margins above 15%.

The company’s subscriber base grew to 2.4 million, with strong retention rates, as only 25% of weight loss customers discontinued treatment at six months compared to 80% in some public studies.

HIMS is launching hormonal health treatments for over 50 million Americans dealing with low testosterone and menopause symptoms. A key strategic move involves acquiring a blood testing lab to offer comprehensive at-home testing, creating a standalone revenue stream while supporting preventive care initiatives.

What is the HIMS stock price target?

Analysts tracking HIMS stock forecast sales to rise from US$1.48 billion in 2024 to US$3.8 billion in 2029. Comparatively, adjusted earnings are forecast to expand from US$0.95 per share to US$3.03 per share in this period.

Today, HIMS stock is priced at 36 times forward earnings, which is reasonable given its growth estimates. If it can maintain a similar valuation, HIMS stock could more than double over the next three years.

Analysts remain bullish and forecast HIMS stock to gain 15% over the next 12 months, given consensus price targets.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Tech Stocks

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Dividend Stocks

Is Telus Stock a Buy for Its Dividend Yield?

With a growth plan that is leveraging Telus' artificial intelligence advantages, Telus stock is positioning for strong long-term growth.

Read more »

is telus stock a buy for its dividend yield
Tech Stocks

9% Yield: Is Telus’s Dividend Safe?

Telus announced a major change in its dividend strategy: It is stopping regular increases in its dividend while maintaining the…

Read more »

telehealth stocks
Tech Stocks

Well Health Stock: Buy, Sell, or Hold In 2026

Down over 50% from all-time highs, Well Health stock offers significant upside potential to shareholders in December 2025.

Read more »

container trucks and cargo planes are part of global logistics system
Stocks for Beginners

TFSA: 3 Premier Canadian Stocks for Your $10,000 Contribution

Invest in your future with high quality Canadian stocks for your TFSA. Discover three stocks offering significant growth potential.

Read more »

Female raising hands enjoying vacation, standing on background of blue cloudless sky.
Tech Stocks

If You Were Waiting for Tech Stocks to Go on Sale, Now’s Your Chance

Tech stocks, like Constellation Software (TSX:CSU), might be terrific bargains amid volatility.

Read more »

visualization of a digital brain
Tech Stocks

The AI Stocks I’m Seriously Considering After the Tech Wreck

Shopify (TSX:SHOP) stock is a seriously impressive stock that just had a great Black Friday.

Read more »

Engineers walk through a facility.
Tech Stocks

TFSA Investors: How to Invest $7,000 in 2026?

TFSA investors should consider investing in diversified index funds and undervalued growth stocks to derive inflation-beating returns.

Read more »

gift is bigger than the other
Tech Stocks

1 Oversold TSX Tech Stock to Buy and Hold in December 2025

Down almost 55% from its 52-week high, CMG is a TSX tech stock that offers significant upside potential in December…

Read more »