I’d Listen to Warren Buffett’s Advice to Buy Undervalued Stocks Today

Warren Buffett’s focus on buying undervalued shares could prove to be a successful long-term strategy – especially in today’s stock market.

Warren Buffett has a long track record of buying undervalued shares. In doing so, he has been able to use the market cycle to his advantage. Over time, this has contributed to him outperforming the wider stock market over the long term.

Even after the recent stock market rally, there could be opportunities to buy undervalued stocks. They may offer greater scope for capital growth in a stock market rise, as well as more stable performance should there be another stock market crash in future.

Warren Buffett’s focus on undervalued shares

As a value investor, Warren Buffett has always sought to buy undervalued shares. This does not necessarily mean that he purchases companies trading at cheap prices. Instead, he aims to buy a high-quality business for less than he believes it is worth. Sometimes, this can mean paying a higher price than sector peers are currently trading at. However, should the company in question have attributes such as a wide economic moat, Buffett has often purchased it in the past.

The result of this strategy has been very successful for Buffett. He has outperformed the wider stock market over a period of many years. Following a similar strategy could be worthwhile, since it may allow an investor to generate relatively high returns. After all, a stock that is priced for less than it is worth may be able to deliver stronger capital gains versus fairly priced or overpriced shares.

The potential for a stock market crash

Warren Buffett’s strategy of buying undervalued shares could also be appealing due to the potential for a stock market crash. Predicting when this will occur may be challenging. However, through buying companies that do not trade on excessively high valuations, it may be possible to outperform the wider market in a downturn.

Clearly, this does not mean that losses will be avoided. After all, no stock is guaranteed to produce positive returns over any time period – even if it seems to be undervalued when bought. However, it can mean that an investor’s portfolio which is focused on undervalued shares is less negatively impacted by weak investor sentiment and falling stock prices. Such companies may already trade at discounts to their intrinsic values, while overpriced shares decline to their real worth.

Opportunities to buy undervalued shares today

There may be opportunities to follow Warren Buffett’s strategy in today’s stock market. A number of stocks and sectors are yet to fully recover from the 2020 stock market crash.

Certainly, some industries are trading at high prices and global stock markets have hit record highs of late. However, sectors such as retail and consumer goods could contain undervalued shares that represent buying opportunities. Through capitalising on them, it may be possible to earn attractive total returns in the coming years.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

More on Investing

profit rises over time
Dividend Stocks

2024 Roller Coaster: Canadian Stocks That Delivered Major Surprises

Is it time to buy on weakness? For stocks that have climbed significantly, investors should manage expectations and focus on…

Read more »

open vault at bank
Stocks for Beginners

Are TD Stock and BNS Stock Smart Buys for Canadian Investors?

TD stock and Scotiabank both delivered earnings this week, so let's look at whether now is the time to buy,…

Read more »

engineer at wind farm
Dividend Stocks

Top Canadian Utility Stocks for Stability in 2025

As Canadian investors face considerable market uncertainty heading into 2025, these 2 defensive stocks are worth a gander.

Read more »

Nurse uses stethoscope to listen to a girl's heartbeat
Dividend Stocks

This 7.4% Dividend Stock Pays Cash Every Single Month

Northwest Healthcare Properties REIT offers dividend investors a defensive investment that should prove to be resilient and reliable.

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Billionaires Are Selling Lululemon Stock and Picking Up This TSX Stock

Here's why some are parting ways with their athleisure darlings and choosing this dividend darling instead.

Read more »

Meeting handshake
Dividend Stocks

Mergers and Acquisitions Are Heating Up for 2025, and These 3 Stocks Could Be Targets

Alimentation Couche-Tard Inc (TSX:ATD) has tried to buy out 7/11. Will it prevail in 2025?

Read more »

Investor reading the newspaper
Stocks for Beginners

3 Growth Stocks to Buy and Hold Forever

The best growth stocks are those you can buy and hold for years and maybe even decades. Let these great…

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

2 No-Brainer Stocks for Less Than $1,000

These two fundamentally strong TSX stocks offer promising growth potential and are likely to deliver above-average returns.

Read more »